How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers’ dining experiences

Batat, Wided

doi:10.1016/j.techfore.2021.121013

Cited by 81 publications

(86 citation statements)

References 87 publications

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“…The enriched experiences lead to tourists’ better knowledge acquisition of tourist destinations, increased intention to visit tourism destinations, improved satisfaction with and memory of the tourist destination, choice of higher value products, and increased willingness to pay a price premium. In conclusion, the application of AR in tourism increases the overall well-being of tourists ( Batat, 2021 ).…”

Section: Thematic Analysismentioning

confidence: 97%

“…Second, AR offers a novel and fantastic on-site experience ( Barhorst et al, 2021 ). The application of AR creates augmented stores ( Bonetti et al, 2019 ), restaurants ( Heller et al, 2019a ; Batat, 2021 ), museums ( tom Dieck et al, 2016 ; He et al, 2018 ; Zhuang et al, 2021 ), and art galleries ( tom Dieck et al, 2018b ; Tussyadiah et al, 2018 ). Retail giants, such as Lowes ( Chalimov, 2021 ) and Machine-A ( Chitrakorn, 2021 ), engage consumers and offer interaction by incorporating AR-supported features into their mobile apps and serving consumers in innovative ways.…”

Section: Augmented Reality and Augmented Reality Marketingmentioning

confidence: 99%

“…AR augmented stores can produce extra brand value, simplify consumers’ decision-making process, stimulate brand engagement, and lead to stronger consumer purchase desire ( Bonetti et al, 2019 ; Cuomo et al, 2020 ). AR-empowered restaurant services affect consumers’ perceptions of restaurant experiences ( Batat, 2021 ) and promote the choice of high-value products ( Heller et al, 2019a ). Moreover, augmented reality applications, especially those built upon wearable devices, affect tourists’ destination visit intention ( Chung et al, 2015 ).…”

Section: Augmented Reality and Augmented Reality Marketingmentioning

confidence: 99%

“…The application of AR in tourism transforms tourists’ experience by providing more interactive, enjoyable, personalized, and context-aware tourism experiences, which further increases tourists’ satisfaction and expands target markets ( Jung et al, 2015 ; tom Dieck and Jung, 2017 ; Jiang et al, 2019 ). Therefore, more and more business entities in tourism, such as tourism destinations ( Lacka, 2020 ; Huang and Liu, 2021 ), heritage tourism sites ( tom Dieck and Jung, 2018 ; Tsai et al, 2020 ), museums ( He et al, 2018 ), art galleries ( tom Dieck et al, 2016 , 2018b ), protected areas ( Jiang et al, 2019 ), science festivals ( tom Dieck et al, 2018a ), theme parks ( Jung et al, 2015 ), and restaurants ( Heller et al, 2019a ; Batat, 2021 ), adopt AR applications in offline environments and online settings.…”

Section: Thematic Analysismentioning

confidence: 99%

“…Furthermore, most existing AR research examined consumers’ immediate experiences and behavioral intentions toward AR. Future research can explore the persistent impacts of AR adoption and design features on consumers’ motivation, experiences, responses, and behavior in various contexts using longitudinal approaches ( He et al, 2018 ; Carrozzi et al, 2019 ; Huang et al, 2019 ; Zhang et al, 2019 ; Barhorst et al, 2021 ; Batat, 2021 ; Hsu et al, 2021 ; Javornik et al, 2021 ; Uribe et al, 2021 ). Overall, a more comprehensive understanding of what AR brings to various fields of marketing will enable us to better incorporate this novel and potentially disruptive technology in the service frontline design and operation.…”

Section: Future Research Agendamentioning

confidence: 99%

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Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Wang

2022

Front. Psychol.

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Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing. With the surging popularity of AR in marketing practice, academic efforts to investigate its effects on consumer experience, response, and behavior have increased significantly. To obtain an integrated and comprehensive view of the front-line in AR marketing research and identify the gaps for future research, we analyze the existing AR marketing literature through a systematic literature review. Using 99 journal articles selected from the Web of Science core collections, this research sheds light on the general characteristics such as publication year, publication outlet, research design, and research method. Moreover, this research also gains insight into the AR marketing relevant factors such as application area, application context, AR type, and theoretical lenses. The findings of the analyses reveal the state-of-the-art of scholarly publications on AR marketing research. First, the number of journal articles on AR marketing increased rapidly in the past few years, and the journals that published articles on AR marketing cover a wide range of disciplines. Second, the empirical studies in most literature adopted the quantitative research design and used survey or experiment methods. Third, the studies in more than half of the journal articles used mobile AR applications in various online contexts. Fourth, the Technology Acceptance Model (TAM) and the Stimulus-Organism-Response (S-O-R) framework are the two most widely used theoretical lenses used in the literature. After that, the major application areas of AR in marketing are retail, tourism, and advertising. To identify the focal themes discussed in the three application areas, this research summarizes the studies by the outcome variables. Specifically, the outcome variables have five categories: technology-related, product-related, brand-related, tourist destination-related, and advertisement-related. Finally, this research proposes the agenda for future academic efforts in AR marketing.

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Section: Thematic Analysismentioning

confidence: 97%

Section: Augmented Reality and Augmented Reality Marketingmentioning

confidence: 99%

Section: Augmented Reality and Augmented Reality Marketingmentioning

confidence: 99%

Section: Thematic Analysismentioning

confidence: 99%

Section: Future Research Agendamentioning

confidence: 99%

See 3 more Smart Citations

Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Wang

2022

Front. Psychol.

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Virtual reality and augmented reality technologies in gastronomy: A review

Çöl

İmre

Yıkmış

2023

eFood

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With the rapid development of technology today, people have to develop appropriate devices to keep up with the changes. The world of gastronomy has been impacted by the technological advancements driven by the industrial revolution and the orientation to new gadgets. In recent years, the concepts of “virtual reality (VR)” and “augmented reality (AR),” the essential components of technological developments in the reality‐virtual dimension, have offered many new applications in gastronomy. Before examining these applications, it is necessary to understand the content and distinctive features of the two concepts mentioned. VR is a technology that recreates three‐dimensional digital images and videos to create authentic visual experiences for users. AR, on the other hand, enriches the user's perception and provides a live view of the real world with digital information. Although many of them are at the experimental stage, understanding these applications' purposes and usage patterns may contribute to improving or increasing the number of these applications in the future. This review provides an explanation of VR and AR technologies, along with examples of their applications in the gastronomy or food sector. Additionally, the review discusses the impact of these technologies on customer satisfaction and experience.

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How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue

Zarantonello,

Grappi,

Formisano

2023

Psychology and Marketing

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New technologies are becoming increasingly common in consumers' daily lives, and they are significantly changing consumer experiences. Given the novelty and pervasiveness of these technologies, understanding their effects on consumer well‐being is important. This research explores how technological versus natural experiences in consumption contribute to consumer well‐being, which is defined as happiness (with its components of pleasure and meaning) and life satisfaction. The results demonstrate that the type of experience (i.e., natural or technological) affects meaning and pleasure and, consequently, life satisfaction. These effects depend on two individual characteristics: consumer mindfulness and fatigue. When consumer mindfulness is high, the type of experience does not affect pleasure and meaning as consumers consistently derive high levels of both components of happiness. However, when their mindfulness is low, pleasure depends on the type of experience. Similar patterns are observed for meaning, although this is affected by the level of fatigue felt by consumers. Therefore, meaning is affected by the two individual characteristics of mindfulness and fatigue. By demonstrating the importance of consumer mindfulness in protecting individuals from fatigue and the potential negative effects associated with technological and natural consumption experiences, this study identifies practical insights that can be used to shape technological and natural experiences that support consumer well‐being.

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How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers’ dining experiences

Cited by 81 publications

References 87 publications

Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Virtual reality and augmented reality technologies in gastronomy: A review

How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue

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