How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue
Lia Zarantonello,
Silvia Grappi,
Marcello Formisano
Abstract:New technologies are becoming increasingly common in consumers' daily lives, and they are significantly changing consumer experiences. Given the novelty and pervasiveness of these technologies, understanding their effects on consumer well‐being is important. This research explores how technological versus natural experiences in consumption contribute to consumer well‐being, which is defined as happiness (with its components of pleasure and meaning) and life satisfaction. The results demonstrate that the type o… Show more
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