Households’ willingness to adopt greywater treatment technologies in a developing country – Exploring a modified theory of planned behaviour (TPB) model including personal norm

Oteng-Peprah, Michael; Vries, Nanne de; Acheampong, Mike A.

doi:10.1016/j.jenvman.2019.109807

Cited by 84 publications

(56 citation statements)

References 27 publications

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“…Perceived behavioral control was followed closely by descriptive norms, which verified the high power of influence. The PBC generally has the characteristic of high power, which is confirming by the other studies [73][74][75][76][77][78][79]. Besides these components, intention to deforest with small-scale agriculture was also high because of unsuited law effort in the region.…”

Section: Discussionsupporting

confidence: 77%

Predicting Behavioral Intention of Rural Inhabitants toward Economic Incentive for Deforestation in Gilgit-Baltistan, Pakistan

et al. 2021

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The conservation of forest in the northern areas of Pakistan is the major priority of the national environmental policy to fight against global warming. Despite the policy for the protection of forest, rural residents’ behavior toward economic incentives for deforestation may undermine their conservation goals. Therefore, the purpose of this study was to understand the factors that affect the illegal behaviors related to deforestation in the northern areas of Pakistan. The present study applied the socio-psychological theory of planned behavior to predict the behavioral intention of rural residents toward economic incentives for deforestation. Correlations were explored between background factors toward motivations for deforestation based on positive and negative views through open-ended questions. Attitude and descriptive norm were found good predictors to perceive the behaviors. The findings of the study suggest that rural communities’ support for compliance with policies is vital for the long-term efficacy and protection of the forest in the region. Further, change in the behaviors of inhabitants toward the ecosystem through training can be improved to manage the forest.

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Section: Discussionsupporting

confidence: 77%

Predicting Behavioral Intention of Rural Inhabitants toward Economic Incentive for Deforestation in Gilgit-Baltistan, Pakistan

et al. 2021

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“…It can be seen that behavioral intention is the most direct factor affecting behavior, while other variables will affect behavior through their mediating effect. Oteng-Peprah et al found that personal norms and social pressures have a positive and significant impact on householders' intentions to adopt waste-water treatment and reuse systems [31]. Cowan and Kinley showed that the social pressure to act in an environmentally friendly manner can influence the intention to purchase environmentally friendly clothing and then predict future environmentally friendly purchase behaviors [32].…”

Section: Hypothesis 3 (H3) Environmental Protection Willingness Has mentioning

confidence: 99%

Voluntary or Forced: Different Effects of Personal and Social Norms on Urban Residents’ Environmental Protection Behavior

Bai

2020

IJERPH

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It is well known that environmental protection behaviors are influenced by both individual internal motivation and external environmental pressure, but few studies have looked at the two kinds of factors together. In order to study the influence mechanism of these two kinds of factors on the environmental protection behavior of urban residents, especially the difference between these two kinds of factors, we take personal norms and social norms as independent variables into the theoretical model. Results based on survey data of 731 urban residents revealed that personal norms and social norms both are positively associated with environmental protection behavior. Moreover, environmental protection willingness was found to mediate the relationship of personal and social norms with environmental protection behavior. We also found that the direct and indirect influences of personal norms on environmental protection behavior are greater than that of social norms. Further, the study revealed that cost consciousness moderates the relationship between personal norms, environmental protection willingness, and environmental protection behavior. Our results suggest that personal norms have a greater impact on environmental protection behavior than social norms. Therefore, we need to make greater efforts to promote environmental education and cultivate young people’s sense of environmental responsibility from an early age. At the same time, it is necessary to maintain appropriate environmental pressure and reduce the environmental cost in the daily life of residents.

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“…Meanwhile, modified TPB models have been utilized in the field of pro-environmental behavioral studies. For example, Oteng-Peprah et al [44] explored households' willingness to adopt sustainable treatment technologies and identified the role of personal norms in behavior formation. Moreover, Sujata et al [45] examined the determinants of recycling behavior, including attitudes, social norms, self-efficacy, and social media usage.…”

Section: Theory Of Planned Behaviour and Norm Activation Modelmentioning

confidence: 99%

“…Personal norms have been considered as a supplementary variable in extended TPB studies for years [59]. They showed significant impacts in pro-environmental behaviors, such as reducing clothing consumption [60], purchasing environment-friendly products [57], and adopting household greywater treatment [44]. Based on these, this study examines Chinese WeChat users' sense of personal responsibility to conduct environmental information-sharing behavior on social media.…”

Section: Hypothesis 2 (H2) Subjective Norms Have a Positive Effect Omentioning

confidence: 99%

An Investigation of the Influencing Factors of Chinese WeChat Users’ Environmental Information-Sharing Behavior Based on an Integrated Model of UGT, NAM, and TPB

Chen

2020

Sustainability

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Sustainable development is a common challenge for all. Under this background, how to promote public participation in environmental communication has become an important topic. The purpose of this study is to understand the motivating mechanism behind Chinese WeChat users’ environmental information-sharing behavior by taking China’s unique social and cultural background into account. A comprehensive theoretical model for this study is constructed based on the uses and gratification theory, the norm activation model, and the theory of planned behavior. Through an online survey, data were collected from 526 participants to test the research model. The research results show that Chinese WeChat users’ environmental information-sharing behavior is motivated by both egoistic factors (self-presentation, information seeking, and socializing) and altruistic factors (awareness of consequences and ascription of responsibility). During the behavioral decision-making process, these motivating factors impact people’s actual sharing behavior via their attitudes toward the behavior, subjective norms, personal norms, and behavioral intention in various patterns. The findings are discussed from an interdisciplinary perspective of media usage, prosocial behavior, and behavioral psychology. This article not only proposes a new conceptual framework to explain social media users’ behavior of sharing environmental information but also provides important theoretical and practical implications regarding motivating public participation in environmental communication on social media.

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Households’ willingness to adopt greywater treatment technologies in a developing country – Exploring a modified theory of planned behaviour (TPB) model including personal norm

Cited by 84 publications

References 27 publications

Predicting Behavioral Intention of Rural Inhabitants toward Economic Incentive for Deforestation in Gilgit-Baltistan, Pakistan

Predicting Behavioral Intention of Rural Inhabitants toward Economic Incentive for Deforestation in Gilgit-Baltistan, Pakistan

Voluntary or Forced: Different Effects of Personal and Social Norms on Urban Residents’ Environmental Protection Behavior

An Investigation of the Influencing Factors of Chinese WeChat Users’ Environmental Information-Sharing Behavior Based on an Integrated Model of UGT, NAM, and TPB

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