“…Epidemiological studies have consistently demonstrated that youth drinking is an important predictor of negative social, developmental, and behavioral health effects (Swahn, Simon, Hammig, & Guerrero, 2004; Hingson, Heeren, & Winter, 2006; Gil & Molina, 2007; The Lancet, 2008; Committee on Substance Abuse, 2010; Kim, Asrani, Shah, Kim, & Schneekloth, 2012; Rehm et al, 2014). Recent survey data indicate that despite declining trends in overall past-month drinking prevalence, roughly 70% of U.S. high school seniors have ever consumed alcohol, while about 25% of American youth ages 12–20 have done so in the past 30 days (Johnston, O’Malley, Bachman, & Schulenberg, 2011; Chen, Yi, & Faden, 2013; Substance Abuse and Mental Health Services Administration, 2013; Center on Alcohol Marketing and Youth, 2014).…”