Hospitality marketing research from 2000 to 2009

Abstract

Purpose -The purpose of this study is to provide an analysis of published marketing research within the top four hospitality journals and suggest future research directions. Design/methodology/approach -The study selects the top four hospitality-oriented journals and analyzes the topics, methods, and trends of hospitality marketing articles published between 2000 and 2009 through a qualitative research design using content analysis and descriptive analysis. Findings -The study explores how hospitality marketing research has progressed within the past decade in terms of topical areas, industry applications, and methods, and additionally discovers notable trends for hospitality marketing research. Practical implications -The study analyzes published research in hospitality marketing and is thus expected to provide topical and methodological recommendations to academic scholars in contributing further to scientific progress and the literature. Originality/value -Based on the existing reviews, this study aims to examine hospitality marketing research developments in top hospitality research journals over the past decade. It is the first study to review hospitality marketing research for a period of ten years in the recognized top four hospitality research journals.

The contributions of economics to hospitality literature: A content analysis of hospitality and tourism journals

“…It borrowed acceptable strategies and methodologies from several review papers (Law et al, 2012;Line and Runyan, 2012;Ip et al, 2011;Tsang and Hsu, 2011;Yoo et al, 2011;Xiao and Smith, 2006;Lee and Back, 2005;Yoo and Weber, 2005;Oh et al, 2004;Baloglu and Assante, 1999;Bowen and Sparks, 1998;Crawford-Welch and McCleary, 1992). As a consequence, the findings can be viewed from a broader perspective as complementary to all these papers and the ones on tourism economics.…”

“…So far, the within-subject-specific reviews have centred on hospitality marketing (e.g., Line and Runyan, 2012;Yoo et al, 2011;Oh et al, 2004;Bowen and Sparks, 1998), human resources (Guerrier and Deery, 1998), finance and financial management (Jang and Park, 2011;Tsai et al, 2011), strategic management (Olsen, 2004;Olsen and Roper, 1998), information technology (Ip et al, 2011;Law et al, 2009;Leung and Law, 2005;O'Connor and Murphy, 2004), and hospitality psychology (Tang, 2014). Notwithstanding the prevalence of economic theories and concepts, such as demand and supply in the hospitality literature, there is no single study that has specifically examined the contribution of economics to the hospitality literature.…”

In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology

“…In support of this notion, Hirschman (1986) further argued that marketing should be viewed as a socially constructed phenomenon and, therefore, qualitative research methods should be employed by marketing researchers. Almost three decades after these observations were made, the debate continues (for example: Harrison & Reilly, 2011;Nuttall, Shankar, & Beverland, 2011;Yoo, Lee, & Bai, 2011). Currently, the trend is to use triangulated, mixed research methods, known as the third research methodological movement (Creswell, 2008;Johnson & Onwuegbuzie, 2004;Koller, 2008;Tashakkori & Teddlie, 2003).…”

Business ethics research in the hospitality industry: topics, methods and trends

“…These journals were selected because they have been identified as leading journals in the hospitality industry (Harrington and Ottenbacher, 2011;Yoo, Lee, and Bai, 2011;Law and Van der Veen, 2009;McKercher et al, 2006) based on their impact factors (Journal of Citation Reports, 2015). These journals are listed below:…”