Homogeneity analysis of south-eastern European countries according to tourism competitiveness performances

Abstract

The purpose of this research is to analyse the competitiveness of south-eastern Europe (SEE) countries with the help of The Travel and Tourism Competitiveness Index (TTCI) and The Global Competitiveness Index (GCI), as well as to explore the correlation and mutual influence of these two indices. The aim is to explore the homogeneity of SEE countries according to tourism competitiveness performance. The research was conducted on the basis of secondary data sources and statistical methods, with emphasis on the cluster analysis. Structurally, the article is composed of the following parts: Analyses of the competitiveness of SEE countries according to GCI and TTCI, exploration of SEE countries homogeneity according to the GCI and the TTCI sub-indices, as well as according to the pillars within the TTCI. The research results indicate that there exists a high correlation between the TTCI and GCI, as well as that SEE countries are not homogenous according to these indices. The research provides the initial framework for benchmarking the tourism performance of different countries, and determination of objectives and strategies for improving tourism competitiveness.

Edas Method for Multiple Criteria Group Decision Making With Picture Fuzzy Information and Its Application to Green Suppliers Selections

“…Studies using the Global Competitiveness Index (GCI) data as well as TTCI data in the measurement of destination competitiveness are also included in the literature. For example, Jovanović et al (2014) evaluated the competitiveness of South-eastern European countries using TTCI and GCI data and showed that there is a high correlation between TTCI and GCI data and South-eastern European countries that examined in the study are not homogeneous in competition based on the data of these indices. They also provided a premise framework for comparing the tourism performances of different countries and setting goals and strategies for increasing tourism competitiveness.…”

“…Reviewing the literature on destination competitiveness, there are studies related to using different models to measure competitiveness (Crouch & Ritchie, 1999;Gooroochurn & Sugiyarto, 2005;Heath, 2003;World Economic Forum [WEF], 2019); determining the strengths and weaknesses of the destinations by using the scores of the 14 subindexes comprising the Travel & Tourism Competitiveness Index (TTCI) as criteria (Hassan & Uşaklı, 2013); examining the competitiveness of a single country (Göral, 2017;Tomić & Stoiljković, 2015); a holistic examination of the destinations depending on the subindexes and pillars (Bălan et al, 2009); using TTCI data with another index (Jovanović et al, 2014). In addition to these studies, there is a study in which competitiveness of 141 countries are analyzed by entropy method depending on the subindexes in TTCI (Göral, 2016).…”

Determinants of tourist arrivals in European Mediterranean countries: Analysis of competitiveness

“…Webster and Ivanov (2014) attempt to explore this idea in depth, using the Travel and Tourism Competitiveness Index (TTCI) as a variable to identify country competitiveness; they conclude that there is no positive relationship between a destination's competitiveness and its contribution to economic growth. On the other hand, Jovanović et al (2014) use the Global Competitiveness Index (GCI) in addition to the TTCI, and by means of a cluster analysis, they analyse the competitiveness of southeastern European countries, showing a high correlation between both indices. The study results advise these regions on the need to innovate their strategies for tourism development, with the goal of increasing their global competitiveness.…”

An approach to measuring website quality in the rural tourism industry based on atanassov intuitionistic fuzzy sets

“…The analysis of south-eastern European countries provides the initial framework for benchmarking the tourism performance of different countries, and determination of objectives and strategies for improving tourism competitiveness [48]. The quality aspect leads to the success of tourism development is any destination [26]. It is one of the sustainable tourism development [22].…”