An approach to measuring website quality in the rural tourism industry based on atanassov intuitionistic fuzzy sets

Stanujkić, Dragiša; Zavadskas, Edmundas Kazimieras; Tamošaitienė, Jolanta

doi:10.15240/tul/001/2015-4-013

Cited by 11 publications

(7 citation statements)

References 34 publications

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“…In the era of rapid economic globalisation and world economic integration, tourism continues to develop rapidly and steadily, becoming a global strategy, pillar and comprehensive industry (Hashemkhani Zolfani et al, 2015;Meimand et al, 2017;Stanujkic, Zavadskas, & Tamo saitien_ e, 2015). With the significant increase in the number of hotels, the general improvement of hotel service level and the increasing number of tourists, it is of great significance to manage the hospitality brand scientifically through evaluating and optimising the brands of hotels (Karantzavelou, 2018).…”

Section: Case Descriptionmentioning

confidence: 99%

Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method

Liao

et al. 2019

Economic Research-Ekonomska Istraživanja

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Hospitality brand management is a primary concern in the hotel industry and the evaluation of brands can be considered as a decision-making problem with multiple criteria. The evaluation information of brands may be uncertain sometimes. The q-rung orthopair fuzzy set (q-R.O.F.S.), which represents the preference degree of a person from the positive and negative aspects, has turned out to be an efficient tool in depicting uncertainty and vagueness in the decision-making process. This article dedicates to presenting an integrated multiple criteria decision-making method with q-R.O.F.S.. Firstly, a score function of the q-R.O.F.S. is proposed to solve the deficiencies of two existing score functions. Then, a weight-determining method based on the additive consistency of the preference relation is developed. A decision-making method integrating the score function, the best worst method and the VIsekriterijumska optimizacija I KOmpromisno Resenje (V.I.K.O.R.) which means multiple criteria compromise optimisation in English) method is further proposed. Finally, a case study regarding the hospitality brand management is provided to show the applicability and validity of the proposed method.

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Section: Case Descriptionmentioning

confidence: 99%

Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method

Liao

et al. 2019

Economic Research-Ekonomska Istraživanja

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“…Ecer [51] uses the AHP and COPRAS-G to conduct the evaluation of the quality of websites in the banking industry. Stanujkic et al [5] provide an approach to the measuring of the website quality in the rural tourism industry based on Atanassov's intuitionistic fuzzy sets. Jain et al [52] uses the TOPSIS method for the evaluation of e-learning websites; also, Jain et al [53] use weighted distance-based approximation for the selection and ranking of e-learning websites.…”

Section: Literature Reviewmentioning

confidence: 99%

“…However, bearing in mind the fact that there is increasing competition, the quality of companies' websites is of great importance and, undoubtedly, it is critical for a company's achieving of goals [4]. For that reason, the quality of the website has become an important tool for the acquisition of new customers, as has been confirmed in numerous studies, only to name some of them: Stanujkic et al [5], Al-Manasra et al [6], Bai et al [7], Lin [8], Kim and Stoel [9] and so on.…”

Section: Introductionmentioning

confidence: 99%

An Approach to Evaluating the Quality of Websites Based on the Weighted Sum Preferred Levels of Performances Method

2019

APH

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Measuring the quality of a website is important for companies in order to maintain their competitiveness. This manuscript intends to present a new multiple criteria decision-making approach devoted to the evaluation of the quality of websites from the viewpoint of their visitors. The proposed approach uses gaps between expectations and perceptions similar to the well-known SERVQUAL methodology. The proposed approach is also based on the use of the Weighted Sum Preferred Levels of Performances (WS PLP) approach and the proven smaller set of criteria, which enables the forming of less complex questionnaires, and as such, it should enable us to more easily collect the real attitudes of surveyed website visitors. The usability and efficiency of the proposed approach are considered in the case study devoted to the evaluation of the websites of three telecommunication companies in Serbia.

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“…In due course of time, many MCDM methods have been proposed, such as: the AHP, the ANP, COPRAS, ARAS, SWARA, and so on [16]. Also, MCDM methods were successfully applied when the evaluation of websites is concerned [17][18][19][20][21]. Based on the previously stated, the newly-developed EDAS method and SWARA method will be used in this paper in order to evaluate websites in the textile industry in accordance with the ISO/IEC 9126-4 "quality-in-use" criteria, namely: Effectiveness; Efficiency; Satisfaction; Freedom from risk, and Context coverage.…”

Section: Introductionmentioning

confidence: 99%

The evaluation of websites in the textile industry by applying ISO/IEC 9126-4 standard and the EDAS method

et al. 2019

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The evaluation of websites in the textile industry by applying ISO/IEC 9126-4 standard and the EDAS method DARJAN KARABASEVIC MLADJAN MAKSIMOVIC DRAGISA STANUJKIC PAVLE BRZAKOVIC MIODRAG BRZAKOVIC REZUMAT -ABSTRACT Evaluarea site-urilor web din industria textilă prin aplicarea standardului ISO/IEC 9126-4 și a metodei EDAS În zilele noastre, companiile moderne realizează cea mai mare parte a comunicării cu consumatorii lor pe Internet, de obicei pentru a-și promova propriile produse și servicii. În prezent, nu există nicio companie care să nu își promoveze produsele și serviciile prin intermediul internetului și al site-urilor web. Prin urmare, măsurarea calității unui site web este semnificativă din punctul de vedere al companiei, pentru a menține avantajul competitiv pe termen lung; astfel, calitatea site-ului web a devenit un aspect de mare importanță. Lucrarea urmărește prezentarea unei noi abordări de luare a deciziilor cu mai multe criterii, împreună cu criteriile standardului de calitate ISO/IEC 9126-4 dedicate evaluării calității site-urilor web din industria textilă. Abordarea propusă se axează pe utilizarea noii metode de Evaluarea Bazată pe Distanța de la Soluția pe Termen Mediu (EDAS) pentru clasarea alternativelor, adică în cazul nostru site-urile web, în timp ce în scopul determinării ponderii, a fost aplicată metoda Analiza Raportului de Evaluare a Ponderii în Etape (SWARA). Pentru a demonstra utilitatea, eficiența și simplitatea, a fost realizat un exemplu numeric al evaluării site-urilor web ale industriei textile din Serbia. Cuvinte-cheie: calitatea site-ului web, industria textilă, evaluare, EDAS, MCDM The evaluation of websites in the textile industry by applying ISO/IEC 9126-4 standard and the EDAS methodNowadays, modern companies perform the largest part of their communications with their consumers over the Internet, usually in order to promote their own products and services. There are almost no companies today that do not promote their products and services through the Internet and websites. Therefore, measuring the quality of a website is significant from the company's point of view in order to maintain the competitive advantage in the long run; thus, the quality of a website has become an area of great importance. This paper aims to present a new multiple-criteria decision-making approach, together with the "quality in use" ISO/IEC 9126-4 criteria devoted to the evaluation of the quality of websites in the textile industry. The proposed approach is based on the use of the newly-developed Evaluation Based on Distance from Average Solution (EDAS) method for the ranking of alternatives, i.e. in our case websites, whereas for the purpose of determining the weights, the adapted Step-wise Weight Assessment Ratio Analysis (SWARA) method is applied. In order to demonstrate usability, efficiency and simplicity a numerical example of the evaluation of the websites of the textile industry in Serbia is conducted.

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An approach to measuring website quality in the rural tourism industry based on atanassov intuitionistic fuzzy sets

Cited by 11 publications

References 34 publications

Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method

Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method

An Approach to Evaluating the Quality of Websites Based on the Weighted Sum Preferred Levels of Performances Method

The evaluation of websites in the textile industry by applying ISO/IEC 9126-4 standard and the EDAS method

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