Hispanic values and subcultural research

Valencia, Humberto

doi:10.1007/bf02726350

Cited by 79 publications

(56 citation statements)

References 13 publications

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“…Studies done in the USA, which has predominantly focused on retailing, have shown that ethnicity is significant in relation to consumers' preference for advertisements, shopping behavior, consumer values, media usage and evaluation of retail store attributes, among others (e.g. Valencia, 1989;Delener & Neelankavil, 1990;Herche & Balasubramanian, 1994;Bristow & Asquith, 1999;Kim & Kang, 2001;Dublish, 2001;Chudry & Pallister, 2002), suggesting that ethnicity may prove to be a desirable bases for market segmentation. However, compared with what retailers know of the relationship between ethnicity and consumer behavior, financial institutions know relatively little (cf.…”

Section: Introductionmentioning

confidence: 99%

Ethnicity and Choice Criteria in Retail Banking: A Malaysian Perspective

Mokhlis¹,

Mat²,

Salleh³

2010

IJBM

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This exploratory research empirically investigates variation in bank choice criteria between three distinct cultural groups in Malaysia, namely Malays, Chinese and Indians. The author predicted that, due to differences in values and lifestyles of the three ethnic groups, cultural differences would be observed in the level of importance members of each group attached to specific bank choice criteria. A quantitative methodology, using responses given by 482 Malaysia's undergraduates, is employed in the analysis. The results of this comparative analysis indicate that there is a difference in bank choice criteria based on ethnic backgrounds, and bank marketers can capitalize on these differences, by identifying them and designing appropriate operations and marketing strategies, leading to increased customer satisfaction and competitive advantage.

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Section: Introductionmentioning

confidence: 99%

Ethnicity and Choice Criteria in Retail Banking: A Malaysian Perspective

Mokhlis¹,

Mat²,

Salleh³

2010

IJBM

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“…As for black people, although most black Americans are of African origin, their degree of acculturation to American culture is high and most have lost African culture. Therefore, black and white people have similar cultural values (Valencia, 1989). From the above, this study proposes the following hypothesis.…”

Section: Hypothesesmentioning

confidence: 92%

“…Moreover, Hispanic culture is constantly reinforced by new immigrants from Latin America (Valencia, 1989). In practice, the population of Hispanic Americans in 2010 increased about 43 percent compared with that of 2000 (Ennis et al, 2011).…”

Section: Hypothesesmentioning

confidence: 99%

“…In practice, the population of Hispanic Americans in 2010 increased about 43 percent compared with that of 2000 (Ennis et al, 2011). Because their degree of acculturation to American culture is low, cultural values differ between Hispanics and whites (Valencia, 1989). Therefore, Hispanic people do not have similar levels of risk tolerance to white people.…”

Section: Hypothesesmentioning

confidence: 99%

“…Moreover, differences in culture between not only a home country and a foreign country but also subcultures of domestic races and ethnicity influence behavior. Valencia (1989) focuses on whites and Hispanics and finds statistically significant differences in consumer behavior between them. This arises from differences not in income and education variables but in cultural values.…”

Section: Introductionmentioning

confidence: 99%

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Differences in Risk Tolerance and Asset Allocation among White, Black, and Hispanic Households in the United States

Hisada¹

2017

IJEF

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This study examines differences in risk tolerance and asset allocation among white, black, and Hispanic households in the United States. Regressions are run using a sample chosen by propensity score matching because there are substantial differences in the distributions of covariates among race and ethnicity. This study finds that white, black, and Hispanic households are more likely to have similar risk tolerances. In addition, this study finds that all three households are more likely to have similar asset allocations. Simultaneously, in practice, there is wealth inequality between whites and nonwhites. These results imply that differences among race and ethnicity do not affect risk tolerance and asset allocation, and therefore, wealth inequality between whites and nonwhites is not attributed to asset allocation.

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Cultural values in international advertising: An examination of familial norms and roles in Mexico

Gregory

Munch

1997

Psychol. Mark.

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Hispanic values and subcultural research

Cited by 79 publications

References 13 publications

Ethnicity and Choice Criteria in Retail Banking: A Malaysian Perspective

Ethnicity and Choice Criteria in Retail Banking: A Malaysian Perspective

Differences in Risk Tolerance and Asset Allocation among White, Black, and Hispanic Households in the United States

Cultural values in international advertising: An examination of familial norms and roles in Mexico

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