In this work, we perform an in‐depth investigation of the optoelectronic properties of a blue emitter (4’’‐(diphenylamino)‐2’’‐methyl‐[1,1’:4’,1’’‐terphenyl]‐4‐carbonitrile), which was reported earlier. Lippert–Mataga analysis of the emission spectra obtained in solvents of varying polarity reveal charge transfer (CT) contributions to the first singlet excited state, S1. Multi‐reference quantum chemical calculations clearly show a balanced local excitation (LE) and CT character of the S1 state and suggests the presence of a LE triplet state, T2, in its energetic vicinity. Finally, organic light emitting diodes (OLED) revealed blue emission at 451 nm and an external quantum efficiency (EQE) of 2 %, corresponding to an internal quantum efficiency (IQE) of circa 10 %.