2020
DOI: 10.1016/j.annals.2020.102931
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Hidden theorizing in big data analytics: With a reference to tourism design research

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Cited by 36 publications
(24 citation statements)
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“…Business intelligence and big data play an important role in an organization's digital transformation attempts in general in companies in hospitality and tourism industry, thereby being able to encourage greater effectiveness, efficiency, and strategies to determine new business models and bring successful and useful change. Accordingly, business intelligence and big data can create a competitive advantage for many company businesses in the hotel and tourism industry [14]. The use of customer data, if managed by companies officially of legally, ethically, and effectively can lead to that competitive advantage through greater insight into consumer behavior both online and offline [8].…”
Section: A Critical Discussion On the Articles Regarding The Level (Or How Much) The Effect Or Change In Hospitality And Tourism Sector Amentioning
confidence: 99%
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“…Business intelligence and big data play an important role in an organization's digital transformation attempts in general in companies in hospitality and tourism industry, thereby being able to encourage greater effectiveness, efficiency, and strategies to determine new business models and bring successful and useful change. Accordingly, business intelligence and big data can create a competitive advantage for many company businesses in the hotel and tourism industry [14]. The use of customer data, if managed by companies officially of legally, ethically, and effectively can lead to that competitive advantage through greater insight into consumer behavior both online and offline [8].…”
Section: A Critical Discussion On the Articles Regarding The Level (Or How Much) The Effect Or Change In Hospitality And Tourism Sector Amentioning
confidence: 99%
“…Therefore, hospitality and tourism companies must assure those insights into their customer behavior do not compromise their privacy and instead give equal weight to efforts to achieve both goals [8]. These technologies will bother and design the supply chain with shifting business models and in the long run, that will result in increased efficiency and productivity [14]. New markets, including specialty markets, new destinations, and new enhanced hospitality and tourism activities will open up and promote economic growth in a more sustainable environment [14].…”
Section: A Critical Discussion On the Articles Regarding The Level (Or How Much) The Effect Or Change In Hospitality And Tourism Sector Amentioning
confidence: 99%
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