Hering, from a Global Production Network Player to a Regional Retail Leader

Gehrke, Germano; Lins, Hoyêdo Nunes; Borba, José Alonso

doi:10.1108/s1745-886220160000011016

Cited by 1 publication

(1 citation statement)

References 4 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This retailing experience led to Arezzo's having 77% of their international stores located in Venezuela, Bolivia, and Paraguay. As another example, Hering is considered the largest manufacturer and marketer of clothing for men, women, and children in Brazil (Gehrke, Lins, & Borba, ). Hering also franchises its retail stores not only in Brazil but throughout Latin America.…”

Section: Resultsmentioning

confidence: 99%

Latin American franchise internationalization: The impact of institutional environment

Melo

Borini

Ogasavara

2018

Thunderbird Intl Bus Rev

View full text Add to dashboard Cite

We analyze the internationalization of Brazilian franchise chains in Latin America. A total of 119 observations verify international commitment in each country in relation to institutional environment factors and how they are moderated by chain size and industry. The results show that despite all institutional aspects having a significant effect, their explanatory power depends on chain size. Larger franchise chains usually choose countries with better institutional aspects in terms of contract compliance and business freedom, even if the efficiency of business conditions in these countries are not the best in Latin America. In this study, were used public data from international organizations that report on the ease of doing business, level of corruption, political risk, and legal regulations. Specifically, it contributes by using institutional theory in franchising in order to understand the process of chain internationalization originating from emerging markets. Our results, in part, contradict the idea that the origin disadvantage is always an advantage of internationalization. K E Y W O R D Scountry analysis, emerging markets, entrepreneurship, franchise chains, franchise internationalization, institutional theory

show abstract

Section: Resultsmentioning

confidence: 99%