Herausforderungen in der Automobilproduktion

Abstract

Kurzfassung Permanent begegnet die deutsche Automobilindustrie neuen Herausforderungen. Das Umfeld dieser Branche wird ebenso durch sich schnell ändernde Anforderungen des Marktes charakterisiert wie durch hohe Innovationsraten in sowohl Produkt- als auch Produktionstechnologien. Wechselnde Rahmenbedingungen durch Gesetzgebung und Gesellschaft tragen zu einer zusätzlichen Verschärfung der Situation bei. Der vorliegende Beitrag vermittelt dem Leser einen Überblick über die wichtigsten Herausforderungen der Automobilbranche, indem er die aktuellen Veränderungen in den Feldern Markt, Innovation, Gesetzgebung und Gesellschaft detailliert darstellt.

Production Challenges in Least Developed Countries

“…Other political requirements, such as local content, can also be neglected through value creation in the target market ( [5] p. 193). Furthermore, companies can count on tax advantages and subsidies, which are incentives of the local government for the establishment of local corporate branches [6]. Furthermore, the product price, which is decisive in these economically strained markets, can be significantly reduced by producing locally (Figure 1).…”

“…Shorter transport routes of products to the customer reduce logistics costs ( [5] p. 71). Additional, low wages in developing countries have a considerable impact on production costs [6]. Components purchased locally (local sourcing) also positively influence the product price [7].…”

“…With close-to-costumer production sites corporates are able to react more flexible to demand fluctuations and uncertainties [8,11,12]. This flexibility enables rapid product adjustments as they are required by the market and new products are faster on the market compared to global competitors [6,13]. Cooperation with local suppliers further increases the possibilities of flexibility, concentration on core competences and savings in purchasing [13].…”

“…When entering new markets, a company must compete with local competitors in terms of price, image and delivery time [6,11,32,44,45,[52][53][54]. Thus the choice of the right time to enter a new market [26] and the market launch strategy is a challenge ([55] p. 162).…”

Efficient Spare Part Management to Satisfy Customers Need

“…Supply scenario Figure 5 shows an overview of the supply strategies on the left side. The supply strategies are partly limited regarding the periods of the aftermarket and the required volume of the spares [17,15]. In the example at hand a typical supply scenario is presented.…”