“…Following David Cameron's election as leader, a series of initiatives suggested that he was seeking to introduce new thinking to the Party, and to align it with interests and issues that it had not been linked with since at least the start of the Thatcher period (McAnulla, 2010;Page, 2010;Bochel, 2011;Griffiths, 2014;Kerr and Hayton, 2015). For example, in speeches Cameron appeared to make the case for a new approach, including to poverty (2006c) and anti-social behaviour (2006b), and highlighted a commitment to the NHS (2006a); he created six policy review groups, only one of which was directly concerned with economic matters, while one focused on social justice, chaired by Iain Duncan Smith; and in January 2009 he launched the idea of 'progressive Conservatism' at the Demos think tank, talking about using Conservative means to achieve 'progressive ends', such as a fairer, more equal and safer society (for example, Robinson and Twyman, 2014).…”