theories.1 This paper attempts to show that charity shops serve as difficult cases for theories of consumption. Charity shops are different in a number of ways. First, they are staffed predominantly by unpaid volunteers.2,3 Secondly, their motivation for 'profit' is tempered by their objectives: profit for charitable work rather than other forms of consumption and investment; and by their working practices: co-ordinating the supply of affordable goods, recycling and supporting volunteers (for ethical rather than pragmatic reasons). Thirdly, they differ from many other 'high street shops' because they sell second-hand goods. Their products come not from producers, but from consumers. Because these goods are donated, it is relatively difficult for charity shops to influence the level and nature of supply. With the exception of superstores, charity shops are also by far the least 'specialised' shops in the high street. By contrast, other kinds of second-hand shops (dealing in books, records or electrical equipment) are relatively specialised. In consequence, the pattern of shop work is also significantly different. Finally, the status of charity shops 'on the high street' is interesting in itself. Charity shops are neither the only ones dealing in secondhand goods nor the only second-hand markets constituted for charitable purposes. Nonetheless, they are the only shops likely to be found sharing locations with other high status chains.
This paper focuses on what makes
Edmund Chattoe is a junior lecturer in the Department of Sociology at the University of Oxford and Review Editor of JASSS (The