Measuring Second-Hand Shopping Motives, Antecedents and Consequences

Abstract

This article aims at measuring motives toward second-hand shopping, an alternative form of buying that consumers make use of. We first define the concept of second-hand buying and describe the characteristics of the phenomenon that support a motivation-based approach. Then, we develop a measurement scale following the procedure advocated by Churchill (1979) and reexamined by Rossiter (2002). A preliminary qualitative study conducted with 15 buyers of second-hand goods and a two-stage data collection among 708 individuals provide a final, reliable and valid 7-factor scale that can be used separately or combined in two main dimensions — economic and recreational — to predict internal or external outcome variables.

Second‐hand clothing consumption: a cross‐cultural comparison between American and Chinese young consumers

“…Frugality is also linked to the purchase of second-hand bargain fashion items (Roux and Guiot, 2008). Bargain prices are a major reason for people to purchase second-hand clothing.…”

“…O'Reilly et al (1984) pointed out that low price alone was not sufficient to prompt the purchase of second-hand clothing. Roux and Guiot (2008) suggested hedonic motives as another main drive to second-hand consumption. With the fact that second-hand clothing provides an opportunity for consumers to hunt for unique items at affordable (often even negotiable) prices, shopping for second-hand clothes is also associated with adventure shopping with the thrill of finding something of great value at a low cost (Weil, 1999).…”

An Investigation of the Motivations of Second-hand Clothing Donation and Purchase

“…For the purpose of this research, second-hand clothing is defined as clothing that is excluded from vintage and antique clothing but that is in a condition that can be reused (Roux & Guiot, 2008). Inquiry focusing on this more general type of pre-owned clothing, rather than those second-hand clothing items that fit into niche markets, such as vintage and antique clothing, allows broader generalizations about the second-hand clothing market to be made.…”

“…However, recent research has implied that shopping at second-hand stores may be influenced by more than just economic reasons (Roux & Guiot, 2008). Evidence of this is shown in that the practice of second-hand clothing consumption has not disappeared.…”

“…As a result, the notion of shopping for and wearing used clothing allows consumers to express aspects of their personalities besides their economic, or utilitarian, need. Roux and Guiot (2008) state that "motivation toward second-hand shopping refers to the psychological and material motives that in general orient people toward second-hand products and/or distribution channels" (p. 68).…”