“…In recent times, these fluid models are being used to study the viscoelastic fluid flow over a stretching /non-stretching sheet with/without heat transfer (Hayat et al [16], Aliakbar et al [17], Vajravelu et al [18], Hayat and Qasim [19], Prasad et al [20], Vajravelu et al [21]). Recently, Vajravelu et al [22] investigated the MHD flow and heat transfer of a dusty non-Newtonian UCM fluid over a stretching sheet numerically and established that the Maxwell fluid reduces the wall-shear stress. In view of the above studies, in the present paper, we analyze MHD flow of a UCM fluid in a parallel plate channel permeated by a uniform, transverse magnetic field where the surface velocity of the channel varies linearly with distance from the origin.…”