Hawkeye sees dragon: A longitudinal study of China's destination-country image projected by the Discovery Channel

Li, Jianpu; Weng, Gangmin

doi:10.1016/j.jdmm.2022.100733

Cited by 3 publications

(8 citation statements)

References 77 publications

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“…On the other hand, keeping tourists safe is more crucial than ever since risky conditions may severely harm a destination's image (Boakye, 2012). Thus, perceived security and safety are the most crucial aspects of a destination's appeal (Li and Weng, 2022;S€ onmez and Graefe, 1998). As a result, our work seeks to close this research gap.…”

Section: Introductionmentioning

confidence: 99%

“…This paper contributes to the existing knowledge by addressing the following gaps in the literature: Firstly, due to the relative scarcity of empirical studies that have been interested in studying the factors influencing the formation of the PDI in an emerging destination (Park and Lee, 2022;Sultan et al, 2021), this study responded to previous researchers' calls to study the formation of the PDI through the theory of motivation, because the PDI is the most crucial element affecting a traveler's choice to go to a destination (Li and Weng, 2022;Madden et al, 2016;Park and Lee, 2022;Zhou et al, 2023). Secondly, our study was prompted by requests from academic researchers to explore the tourists' experiences as a potential moderator in the direct link between DEMs and PDI, on the one hand, and among TIM and PDI, on the other (Dagustani et al, 2018;Li et al, 2021;Su et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…A good destination image has always been critical to effective destination marketing techniques. Marketers can build a positive image of a destination by sending out good marketing messages and getting good word of mouth (Li et al ., 2021; Li and Weng, 2022). Thus, in the tourism literature, modeling PDI antecedents such as destination attractions (Eid et al ., 2019; Ragb et al ., 2020); tourist-generated content (Lin et al ., 2021; Park and Lee, 2022; Sultan et al ., 2021); and tourists' intrinsic motives (TIMs) (Beerli-Palacio and Martín-Santana, 2017; Su et al ., 2020; Tang et al ., 2022) remains popular recently.…”

Section: Introductionmentioning

confidence: 99%

“…However, their framework disregards TIM, destination attractions, perceived safety and security. The fourth group of researchers (Eid et al ., 2019; Li and Weng, 2022) theorizes the interdependence of destination attractions, political stability and PDI. However, their structure disregards TIM, tourist-generated content and tourists' experiences.…”

Section: Introductionmentioning

confidence: 99%

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A new proposed model for tourists' destination image formation: the moderate effect of tourists' experiences

Hamdy

Zhang

Eid

2023

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PurposeThis study's goal is to look at how visitors' experiences affect the indirect links between the destination's extrinsic motivations (DEMs) and tourists' intrinsic motives (TIMs), on the one hand, and the perceived destination image (PDI), on the other.Design/methodology/approachUsing structural equation modeling, 613 tourists from different nationalities were used to test the five hypotheses.FindingsThe research results revealed that second-order destinations' extrinsic motivations directly impact TIM and PDI. It also showed that tourists' experiences as moderators reduce the direct effect of DEM on PDI for first-time visitors compared to repeat visitors. Moreover, it increases the direct effect of TIM on PDI for repeated visitors.Practical implicationsDestination managers can fix the problems that hurt their reputations and images by hiring police officers in tourist areas and cleaning tourist places. In the same way, destination managers and travel agencies should use AI tools to create social media marketing campaigns focusing on natural and historical monuments. Also, the marketing plans should stress the value for money (for example, lodging, food and attractions’ cost). Finally, destination marketers can make programs for repeat visitors, focusing on DEM and TIM.Originality/valueThis article tries to fill a gap in the research on PDI formation in emerging markets as a modern technique in destination marketing by using the push-intrinsic and pull-extrinsic theories. It also looks at how the tourists' experiences moderate the direct link between DEM, TIM and PDI. Lastly, this study examines how TIM affects a destination's image in emerging markets.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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A new proposed model for tourists' destination image formation: the moderate effect of tourists' experiences

Hamdy

Zhang

Eid

2023

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“…The key question is, what defines the intent of visiting a destination country? DI was initially assumed to be the only determinant of ITV, but the results from recent research studies suggest that that there is no particular model that addresses all the variables of ITV [19][20][21][22]. ITV is a significant response variable that is strongly associated with tourism behavior.…”

Section: Intention To Visitmentioning

confidence: 99%

Untangling the Potential of Sustainable Online Information Sources in Shaping Visitors’ Intentions

Conteh,

Malik,

Shahzad

et al. 2023

Sustainability

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Tourism has gained enormous attention, and every country is determined to attract more visitors. Concerned stakeholders are trying to promote their country’s image and that of their tourist destinations. Travelers attain information from different sustainable sources, and these different sustainable sources might be critical in shaping the perceived image of a country. Not enough research has been conducted with respect to investigating the association between these perceived images and sustainable information sources regarding any country. Hence, this study tries to fill this research gap by integrating country and destination image, outbound travel motivation, and information sources to obtain relevant information. Considering the above-mentioned context, data were gathered from a survey completed by respondents who had visited a developing country, i.e., Pakistan. Partial least squares structural equation modeling was utilized to examine the validity of the data of 205 potential visitors. Our findings show that a country’s image has a significant favorable influence on destination image. Destination and country image favorably impact travelers’ intentions to visit a certain destination, though this is also partially mediated by outbound travel motivation. Furthermore, the critical role of sustainable information sources in shaping country and destination image is highlighted in this paper. The proposed model offers novel insights into the literature and can be used to assist in the design of appropriate marketing strategies for the tourism sector by incorporating perceived image, outbound travel motivation, and information sources. This research offers pertinent recommendations to enhance tourism. Though we feel our research makes a pertinent contribution to the literature, in the future, other researchers may test the proposed model by integrating the data from other Chinese cities to gain more insights.

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Movie-related Korean Wave and intention to visit: The role of country image as a mediating factor

Suyanto,

Melisa,

Tanaya

2024

Innovative Marketing

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The Korean Wave, also known as Hallyu, is a phenomenon of globalization of South Korean culture that has influenced many aspects of life in various countries. Indonesia is a country affected by the Korean Wave due to globalization through the media. This paper aims to analyze the impacts of four detailed movie-related Korean Wave variables (visual, vocal, celebrity, and language) on intention to visit South Korea, with country image as a mediating variable. The research sample consisted of 302 fans and non-fans of the Korean Wave who either experienced or were interested in Korean Wave cultural contents. Data were collected from September to October 2023. The results were analyzed using the Partial Least Squared Structural Equation Model (PLS-SEM). The results confirm that four Korean Wave traits positively affect Indonesian tourists’ desire to travel to Korea. Improving the movie quality, including visuals, voice, celebrity, and language, might motivate Indonesian tourists to visit Korea. Likewise, the country’s image is positively and significantly influenced by each of the four Korean Wave variables. The findings were statistically significant at 5% significance level. Moreover, the study discovered that the perception of the country considerably affected the desire to travel and served as a go-between for the effects of film visuals, celebrity presence, and language on the decision to visit.

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Hawkeye sees dragon: A longitudinal study of China's destination-country image projected by the Discovery Channel

Cited by 3 publications

References 77 publications

A new proposed model for tourists' destination image formation: the moderate effect of tourists' experiences

A new proposed model for tourists' destination image formation: the moderate effect of tourists' experiences

Untangling the Potential of Sustainable Online Information Sources in Shaping Visitors’ Intentions

Movie-related Korean Wave and intention to visit: The role of country image as a mediating factor

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