Have beer markets in European Union countries converged?

Fanelli, Rosa Maria

doi:10.3280/ecag2018-003010

Cited by 3 publications

(4 citation statements)

References 49 publications

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“…Like in the case of many other food products, the EU internal market plays a dominant role globally, therefore being a member of this club fosters the competitiveness in the global beer trade. This is also in line with Bieleková and Pokrivčák [13] and Fanelli [33]: the EU as a custom union and as a converging beer market has a trade-creating effect by itself. Furthermore, countries with traditional beer products the quality of which is closely linked to the place of origin, are usually with a higher level of comparative advantages as the number of registered beers with geographical indication positively correlates with SRCA indices (e.g., in the case of the Czech Republic and Germany).…”

Section: Stability Of the Global Beer Tradesupporting

confidence: 84%

“…Water and barley are the inputs mostly required for beer production, and these commodities are easily accessible locally or through international trade. Though investments play a crucial role in companies' level in the beer industry (as it was discussed in many previous studies, e.g., [3,7,33,41]), in terms of international trade, this effect does not influence competitiveness. The size of the domestic market has a negative influence on comparative advantages, indicating that big producers focus more on their domestic market instead of exporting the products.…”

Section: Stability Of the Global Beer Tradementioning

confidence: 96%

“…Therefore, trading among the member states without any barriers might influence the competitiveness of beer trade, as found earlier by Buturac et al [32] for the Croatian food industry in general and by Balogh and Jámbor [26] for the EU cheese market. In addition, the EU market itself has great similarities across many of the member states in terms of per capita and off-trade consumption of beer [33].…”

Section: Hypothesis 4 (H4) Eu Membership Positively Correlates With C...mentioning

confidence: 99%

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Factors Influencing Competitiveness in the Global Beer Trade

2020

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Beer is a widely produced, consumed, and traded alcoholic drink all around the world. This paper investigates the factors influencing competitiveness in the global beer trade on the macroeconomic level. To reach this aim, descriptive analysis and panel regression together with stability tests were used on the global beer market from 1998 to 2017. Results showed high concentration both in global production and trade, while except for the most competitive beer-exporting countries, the level of comparative advantages has significantly changed in these three decades. Based on the panel regression models, total beer production and per capita consumption, EU membership, and the number of beers with geographical indications have a positive impact on comparative advantages. In contrast, barley production, level of foreign direct investments, size of the population, GDP/capita, and high quality level of the beer export have a negative effect.

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Section: Stability Of the Global Beer Tradesupporting

confidence: 84%

Section: Stability Of the Global Beer Tradementioning

confidence: 96%

Section: Hypothesis 4 (H4) Eu Membership Positively Correlates With C...mentioning

confidence: 99%

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Factors Influencing Competitiveness in the Global Beer Trade

2020

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“…This unexpected outcome could be explained in the light of two main aspects characterizing the beer brands, such as their prominence and longevity. About the former, differently from other sectors, beer products tend to be very prominent (Fanelli, 2018;Dumicic' et al, 2003) because their logos/advertising are already everywhere; therefore, to raise awareness, WOM is not so fundamental in this industry. Regarding the latter (Smith, 2011), the majority of beer brands have been active for years.…”

Section: Discussion Of the Resultsmentioning

confidence: 99%

Managing brand equity in the brewing sector

Francioni

Curina

Hegner

et al. 2022

BFJ

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PurposeThe paper analyzes the effect of country of origin (COO) image, word-of-mouth (WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions (brand awareness/associations; perceived quality; brand loyalty) in the brewing sector.Design/methodology/approachA quantitative research has been conducted by adopting the survey technique and structural equation modeling based on a sample of 401 Italian beer consumers.FindingsResults corroborate a positive effect of (1) COO image and brand distinctiveness on brand awareness/associations, perceived quality and brand loyalty; (2) WOM on perceived quality and brand loyalty; (3) brand awareness/associations and brand loyalty on OBE. Findings also verify the mediating effects of the OBE dimensions on the relationships between the analyzed antecedents (COO image, WOM and brand distinctiveness) and OBE.Research limitations/implicationsAlthough the selection of a sample composed of Italian students guarantees good research internal validity, findings are not generalizable.Practical implicationsThe study offers valuable strategies for brewing firms to reach high levels of brand equity. In particular, it identifies the key role of COO image, WOM, brand distinctiveness and OBE dimensions in realizing careful brand management processes.Originality/valueThe paper focuses on analyzing the influence of COO image on brand equity in the brewing industry, thus enriching an area of investigation that requires further insights within an under-investigated sector.

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27. Differences and analogies in the environmental aspects among agricultural sectors of European Union countries

Fanelli

Nocera

2020

Green Metamorphoses: Agriculture, Food, Ecology

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Have beer markets in European Union countries converged?

Cited by 3 publications

References 49 publications

Factors Influencing Competitiveness in the Global Beer Trade

Factors Influencing Competitiveness in the Global Beer Trade

Managing brand equity in the brewing sector

27. Differences and analogies in the environmental aspects among agricultural sectors of European Union countries

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