Has the experience economy arrived? The views of destination managers in three visitor‐dependent areas

Morgan, Michael S.; Elbe, Jörgen; Curiel, Javier de Esteban

doi:10.1002/jtr.719

Cited by 135 publications

(100 citation statements)

References 41 publications

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“…Strategic inclusion of volunteers may tie together the efforts across professional and volunteer divides hence contributes to well coordinated tourism offerings. This corresponds to studies of tourism destinations showing that networks are crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate in offering a holistic experience to visitors (see Bornhorst et al, 2010;Morgan et al, 2009;Swarbrooke, 2001).…”

Section: What Kind Of Roles Do Members Perform?mentioning

confidence: 81%

“…At destinations most firms have to overcome internal rivalries to cooperate in creating the overall quality of the tourism offering (Morgan, Elbe and Curiel, 2009;von Friedrichs Grängsjö, 2003). Studies of hotel networks point out that local competitors coordinated in networks can boost the attractiveness of a destination.…”

Section: Memberships In Tourism Settingsmentioning

confidence: 99%

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Members in Tourism Settings – Their Motivations, Behaviours and Roles

Olsson

2013

Scandinavian Journal of Hospitality and Tourism

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Memberships are used as competitive marketing tools to retain customers and build relationships across a wide variety of organizations and sectors. Membership research is an emergent multidisciplinary field of interest for scholars representing different disciplines.This thesis studies members and memberships at nonprofit organizations in tourism settings from a relationship marketing perspective. The four studies that make up this thesis explore the membership phenomenon with the aim to get insight into why individuals choose to become members, why they stay on as members, and how members interact and use their memberships. The overall objective is therefore to explore motivations related to memberships and how this is reflected in different member behaviours and member roles within tourism settings.Anna Karin Olsson is a lecturer and researcher in business administration at University West. Members in Tourism Settings ABSTRACTMembership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. Memberships in general offer tangible and intangible benefits such as free admission, discounts, special offers or access to special services, and a sense of belonging and identity. General organizational benefits of memberships besides customers are funding, fee revenue, legitimacy, and various kinds of member support. Memberships are used as competitive relationship marketing tools to retain customers, build relationships and encourage member participation. Many memberships have developed from merely being reward programs into an attempt to create emotional bonds based on calculative and affective commitment.Research into memberships is an emergent multidisciplinary field of interest for practitioners and scholars representing different disciplines. This thesis is delimited to study members and memberships at nonprofit organizations within tourism settings from a relationship marketing perspective. The aim is to get insight into why individuals choose to become members, why they stay on as members, and how members interact and use their memberships. The overall objective is therefore to explore motivations related to memberships and how this is reflected in different member behaviours and member roles within tourism settings. Throughout this thesis a mixed-method research approach was applied combining qualitative and quantitative research to explore the membership phenomenon. This thesis is comprised of four studies based on data from an explorative pre-study (12 respondents), a questionnaire survey (755 respondents), and a Nordic cross-case study (37 respondents).Findings showed member motivations, behaviours and roles within the tourism system. Member motivations were identified as altruistic (doing good for others), self-interest (doing good for yourself) and social (doing good with others). Findings further showed member interactions with othe...

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Section: What Kind Of Roles Do Members Perform?mentioning

confidence: 81%

Section: Memberships In Tourism Settingsmentioning

confidence: 99%

Members in Tourism Settings – Their Motivations, Behaviours and Roles

Olsson

2013

Scandinavian Journal of Hospitality and Tourism

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“…La economía de la experiencia asume, de manera genérica, que los turistas tienen más interés en la cultura y las tradiciones rurales (Fijo y Fuentes, 2013), que buscan participar y lograr un bienestar y una satisfacción emocional porque buscan una calidad de vida diferente (Morgan et al, 2009); en general, que los turistas buscan experiencias memorables. Por lo tanto, desde esta perspectiva se ofrecen recetas para diseñar experiencias memorables como lo hicieron Pine y Gilmore (1998), donde se apela a la autenticidad y al drama en la experiencia como una actuación (performance) (Morgan et al, 2009).…”

Section: Rural Tourism As Economic Legal and Managerial Activityunclassified

“…Por lo tanto, desde esta perspectiva se ofrecen recetas para diseñar experiencias memorables como lo hicieron Pine y Gilmore (1998), donde se apela a la autenticidad y al drama en la experiencia como una actuación (performance) (Morgan et al, 2009). Incluso, se han desarrollado indicadores para medir las experiencias memorables (Kim et al, 2012).…”

Section: Rural Tourism As Economic Legal and Managerial Activityunclassified

El turismo rural como experiencia significativa y su estudio desde la fenomenologia existencial

Bernal

Ruiz

2017

Remexca

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El turismo rural es una moda ante la crisis del turismo masivo, estandarizado de sol y playa que no tiene una definición consensuada mundialmente porque lo rural tiene variadas significaciones. Primero, se hace un análisis etimológico del término “turismo rural”, se propone una definición ampliada para el contexto mexicano como “turismo ranchero” y se exhibe un concepto multidimensional: económico, gerencial y fenomenológico. Luego, se esboza un marco de referencia desde una perspectiva fenomenológico-existencial para el estudio de la experiencia turística como la dimensión simbólica del turismo rural y se sugiere usar el concepto “autenticidad existencial” como eje. Finalmente, se incluye un estudio de caso sobre el fracaso en la construcción de una “experiencia memorable” (o significativa) durante un viaje de fin de semana al pueblo mágico de Cuetzalan, Puebla, México. Se usó la reconstrucción del viaje de una pareja urbana, cuatro años después, a partir de una entrevista. Se concluyó que: 1) la fenomenología existencial y el concepto de “autenticidad existencial” son útiles para el estudio de la experiencia turística y el diseño de las ofertas turísticas; 2) el marco de referencia esbozado se puede usar para estudiar a los demás actores sociales involucrados; y 3) el logro de una “experiencia turística memorable” no depende de las características objetivas de la oferta turística, sino del estado existencial del turista y de su involucramiento auténtico con los lugares, los servicios y las personas como un todo, y por lo tanto, de su capacidad de construir significados trascendentes, más allá de lo instrumental.

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“…In the area of individualisation, identity can be best developed in the process of collecting unique experiences. This can then be extended to tourism destinations (Morgan, M. et al 2009). Each and individual tourist perceives the destination and the experience offered by the destination in their very special, individualised way which is the summum of their past life experience, education, attitudes, in other words, a wholes series of personal characteristics.…”

Section: Introductionmentioning

confidence: 99%

Cultural Value Perception in the Memorable Tourism Experience

Horváth¹

The Routledge Handbook of Cultural Tourism

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Has the experience economy arrived? The views of destination managers in three visitor‐dependent areas

Cited by 135 publications

References 41 publications

Members in Tourism Settings – Their Motivations, Behaviours and Roles

Members in Tourism Settings – Their Motivations, Behaviours and Roles

El turismo rural como experiencia significativa y su estudio desde la fenomenologia existencial

Cultural Value Perception in the Memorable Tourism Experience

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