2020
DOI: 10.31234/osf.io/g9q5u
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Harnessing shared identities to mobilise resilient responses to the COVID-19 pandemic

Abstract: Shared social identifications (family, community, nation, humanity) predict normative actions and psychological well-being, and can be invoked discursively by leaders to mobilise their followers. We illustrate the potential for harnessing shared identities to mobilise resilient public responses against COVID-19. Study 1, a discursive thematic analysis, contrasted Prime Minister Ardern’s use of identity-based rhetoric to mobilise New Zealanders, with Prime Minister Johnson’s use of individualistic appeals to th… Show more

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Cited by 8 publications
(10 citation statements)
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“…First, they should attempt to increase people's sense of identification with their communities (which, in turn, will predict higher willingness to engage in community‐related normative behaviour). Second, they should aim to ensure that the prevailing norms that are associated with the community are prosocial and based on the concept of collective solidarity (Vignoles et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
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“…First, they should attempt to increase people's sense of identification with their communities (which, in turn, will predict higher willingness to engage in community‐related normative behaviour). Second, they should aim to ensure that the prevailing norms that are associated with the community are prosocial and based on the concept of collective solidarity (Vignoles et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
“…Moreover, consistent with previously discussed literature, evidence supports the idea that those who identify strongly with their community are particularly likely to engage in these pro‐community helping behaviours. For instance, Vignoles, Jaser, Taylor, and Ntontis (2021) showed that community identification positively predicted helping behaviour during the pandemic, while Stevenson, Wakefield, Drury, and Felsner (2021) showed that community identification positively predicted participants' belief that support was available from their community if they needed it, which positively predicted their giving and receiving of pandemic‐related emotional support over time. In turn, this giving and receiving of support positively predicted participants' adherence to lockdown rules (a behaviour that can be perceived as a collective act of community solidarity; Vignoles et al, 2021).…”
Section: Introductionmentioning
confidence: 99%
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“…Additionally, it will be crucial for future studies to compare the influence of different types of collective identity (e.g., global identity, regional identity, national identity, local identity) and examine which of them would play a significant role in mobilizing people to adopt disease-preventive behaviors. For example, in a recent study, Vignoles, Jaser, Taylor, and Ntontis (2020) examined the relationship between four types of collective identity (family, community, nation, and humanity) and COVID-19-related behaviors among a sample of U.K. participants. They found that family identification was positively related to disease-preventive behaviors, while national identification and humanity identification were positively related to prosocial behaviors.…”
Section: Discussionmentioning
confidence: 99%
“…As we outlined above, the best way to deal with a pandemic consists in coordinated protective measures which require us both to consider collective rather than individual goals, including the protection of people we do not know, and also to trust others to make pro-social choices. A recent body of literature has documented how shared social identification with one’s family or community (Vignoles et al, 2021 ) or national identification (Van Bavel et al, 2020b ) predict normative actions and support for public health measures in the context of COVID-19. Messages focused on duties and responsibilities toward family, friends and fellow citizens also seem to be an effective approach for public health messaging (Everett et al, 2020 ).…”
Section: Behavioral and Psychological Differences In Collective Responses To The Pandemicmentioning
confidence: 99%