Proceedings of the 8th Workshop on Social Network Mining and Analysis 2014
DOI: 10.1145/2659480.2659492
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Harnessing Mobile Phone Social Network Topology to Infer Users Demographic Attributes

Abstract: We study the structure of the social graph of mobile phone users in the country of Mexico, with a focus on demographic attributes of the users (more specifically the users' age). We examine assortativity patterns in the graph, and observe a strong age homophily in the communications preferences. We propose a graph based algorithm for the prediction of the age of mobile phone users. The algorithm exploits the topology of the mobile phone network, together with a subset of known users ages (seeds), to infer the … Show more

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Cited by 15 publications
(10 citation statements)
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“…The accuracy is in the 70-80% range in all cases. A similar approach is adopted by Brea et al [35], who focus on age prediction of 74 million Mexican citizens. By using the correlation between demographic properties of users that are connected in the mobile call graph, the authors successfully classify up to 72% of the population into four age categories.…”
Section: Demographicsmentioning
confidence: 99%
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“…The accuracy is in the 70-80% range in all cases. A similar approach is adopted by Brea et al [35], who focus on age prediction of 74 million Mexican citizens. By using the correlation between demographic properties of users that are connected in the mobile call graph, the authors successfully classify up to 72% of the population into four age categories.…”
Section: Demographicsmentioning
confidence: 99%
“…Krings et al [51] group mobile customers by their billing address, and obtain a communication network between 571 cities in Belgium. By studying this graph, the authors show that inter-city communication follows a gravity model 35 . This result thus corroborates that mobile communication distance tends to be heavy tailed.…”
Section: Rr N°mentioning
confidence: 99%
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“…For each user u ∈ A we are given the age u a of the user, which allows us to observe differences in the income distribution according to the age. In another line of work, homophily with respect to age has been observed and used to generate inferences [2]. Fig.…”
Section: B Banking Informationmentioning
confidence: 99%
“…The social graph constructed from the communications between mobile phone users is rich in information that was leveraged to make inferences such as dynamic communities [23], inferences of age, gender and other socio-demographic attributes [24,25,26,27,5]. In particular it provides an effective tool for predicting customer churn [28,29,30], along with a variety of other predictions [31,32,33,34,35].…”
Section: Introduction 1a Bit Of Historymentioning
confidence: 99%