Habit spillovers or induced awareness: Willingness to pay for eco-labels of rice in China

Zhou, Jiehong; Liu, Qing; Mao, Rui; Yu, Xiaohua

doi:10.1016/j.foodpol.2017.07.006

Cited by 70 publications

(62 citation statements)

References 60 publications

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“…With respect to using effects coding in our model, the coded variable for one qualitative level is set to 1 when the qualitative level is present and equal to −1 if the reference level is present (Bech & Gyrd‐Hansen, 2005). Thus, the WTP for each attribute is specified as the negative ratio between the attribute and the price coefficients multiplied by two (Bech & Gyrd‐Hansen, 2005; Gao & Schroeder, 2009; Lusk et al., 2003; Zhou et al., 2017).…”

Section: Resultsmentioning

confidence: 99%

“…As Zhou et al. (2017) note, given that it is difficult to describe and evaluate the taste of rice within a questionnaire format, we did not consider sensory characteristics. In this choice experiment, the price was defined at seven levels, including a base price of 160,000 Rial/kg (circa €3.37), the average price of 190,000 Rial/kg (circa €4.00) and a ceiling price of 220,000 Rial/kg (circa €4.64).…”

Section: Methodsmentioning

confidence: 99%

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The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Gorton

2020

Int J Consumer Studies

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Certified organic products hold a niche but growing share of global food markets with considerable interest in the factors affecting consumers’ Willingness To Pay (WTP) for organic food. The objective of this paper is to investigate the effects of perceived regulatory efficiency, food safety concern and ethnocentrism on demand for organic food. In total, 450 Iranian food shoppers took part in a choice experiment for organic rice, with the attributes: price, retail outlet, product type and country of origin. Mixed logit model results suggest that perceived regulatory efficacy and food safety concerns enhance WTP for organic food, while ethnocentrism enhances consumers’ WTP for domestically produced food but not organic food per se. In emerging economies, the growth of the organic market will depend on the perceived robustness of regulatory systems while ethnocentrism will curtail the potential for export‐based models of development.

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Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Gorton

2020

Int J Consumer Studies

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“…Consumers residing in the developing countries are paying an increasing attention to health, the environment, as well as food safety [1,2]. Meat consumption in China has been continuously increasing from 37.1 g per day in 1992 to 64.3 g per day in 2012 [3].…”

Section: Introductionmentioning

confidence: 99%

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yuan) was the highest among all attributes, followed by "Green Food" certification (20.22 Yuan), "free from veterinary drug residues" label (23.18 Yuan), and location-of-origin (12.77 Yuan). However, there was only a moderate preference for "Safe Food" certification (8.10 Yuan). In addition, respondents from the more developed region (i.e., Jiangsu) had significantly higher WTP for all attributes than respondents from Anhui, a less developed region.The Random Parameter Logit model shows that better educational attainment and higher income were two factors that were associated with a higher WTP. The main policy recommendations are that public awareness of the different types of verifications should be improved and that authorization of certification logos should be enforced strictly so that food with certification logos are always reflective of the standard being followed.

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“…We also see an opportunity to continue and expand the important work that has been done on negative and positive spillover effects from consumer-oriented initiatives (Steinhorst, Klöckner, & Matthies, 2015; Truelove, Carrico, Weber, Raimi, & Vandenbergh, 2014; Zhou, Liu, Mao, & Yu, 2017). These initiatives may either encourage consumers to engage environmental issues as both consumers and citizens (a positive spillover or moral consistency effect), or they may discourage further engagement beyond the initial action (a negative spillover or moral licensing effect; Conway & Peetz, 2012; Evans et al, 2013; Mullen & Monin, 2016; Tiefenbeck, Staake, Roth, & Sachs, 2013).…”

Section: Resultsmentioning

confidence: 99%

The Shadow of the Consumer: Analyzing the Importance of Consumers to the Uptake and Sophistication of Ratings, Certifications, and Eco-Labels

Bullock

Ven

2018

Organization & Environment

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Why has the market uptake and sophistication of information-based environmental governance (IBEG) programs like eco-labeling increased despite mixed signals on the willingness and ability of individual consumers to support such programs? We argue that the extant literature on IBEG focuses too narrowly on individual consumer purchasing decisions to the exclusion of other mechanisms through which consumers, both as individuals and as an imagined collective, exert influence. As a corrective, we present a novel conceptual framework that highlights the different causal mechanisms through which consumers contribute to the uptake and sophistication of IBEG. We call our framework “the shadow of the consumer” since it suggests a more latent and indirect role for consumers than voting-with-one’s-wallet. Our analysis adds nuance and complexity to accounts of consumer agency vis-à-vis environmental ratings, standards, certifications, and eco-labels and helps explain the proliferation and growing sophistication of such programs despite the variability of individual consumer support.

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Habit spillovers or induced awareness: Willingness to pay for eco-labels of rice in China

Cited by 70 publications

References 60 publications

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

The Shadow of the Consumer: Analyzing the Importance of Consumers to the Uptake and Sophistication of Ratings, Certifications, and Eco-Labels

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