Guidelines to Promote Local Community Participation in Developing Agrotourism: A Case Study of Ban Mor Village, Sam Sung District, Khon Kaen Province, Thailand

Maneenetr, Thirachaya; Naipinit, Aree; Tran, Thanh Ha

doi:10.5539/ass.v10n9p178

Cited by 6 publications

(7 citation statements)

References 23 publications

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“…The majority of young people (productive) work outside the village. Maneenetr et al (2014) said that to promote local community participation in the development of agro-tourism, several strategies have to be made: 1) promoting agro-tourism through advertising 2) improving local facilities to respond tourists' needs and expectation, 3) establishing a local agricultural learning center 4) building agro-tourism networks and 5) promoting the roles of the young members of the community in agro-tourism. Moreover, the tourist village does not have public toilets, so the visitors must use villagers' toilets.…”

Section: Resultsmentioning

confidence: 99%

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The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta

Indrayanti¹,

Jamhari²,

Mulyo³

et al. 2019

Caraka Tani J. Sustain. Agric.

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Several kinds of agro-tourism are managed by the community and by the private sector. However, if agro-tourism is managed by the community, can it give satisfaction to the visitors? This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and to investigate what marketing mix attributes should be improved by IPA-Kano integration analysis. The research method used was a quantitative research on community-based Salak (<em>Salacca zalacca</em>) Agro-tourism in each category of tourism village, namely ’growing’, ‘developing’ and ‘independent’ tourism village categories. The measurement of visitor satisfaction used the marketing mix attributes of 7Ps (price, place, product, promotion, process, people and physical evidence). Based on the results of CSI, the services provided by the community-based salak agro-tourism manager are considered ‘Satisfied’ in the Growing and Developing agro-tourisms and ‘Very Satisfied’ in the Independent agro-tourism. Priority attributes that should be improved are attributes included in the ‘Fatal’ category. Priority attributes in ‘growing’ agro-tourism are the marketing activities (publicity), availability and cleanliness toilet. Priority attributes in ‘developing’ agro-tourism are marketing activities (promotion), availability and cleanliness of toilets. Priority attributes in ‘independent’ agro-tourism are availability and cleanliness of toilets.

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Section: Resultsmentioning

confidence: 99%

“…At present, many tourists visit village to experience the fresh atmosphere of the destination and learn about organic farm processes. This enables the local community to gain additional income from agrotourism activities (Maneenetr et al, 2014).…”

Section: Resultsmentioning

confidence: 99%

The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta

Indrayanti¹,

Jamhari²,

Mulyo³

et al. 2019

Caraka Tani J. Sustain. Agric.

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“…All the activities involve a large number of people, including the public health system that is directly and indirectly involved. [29][30][31] Public health standards require large gatherings to include first aid units and AEDs. Due to various limitations, there are very few AEDs to compare with the size of Khon Kaen Province.…”

Section: Introductionmentioning

confidence: 99%

“Motorcycle Ambulance” Policy to Promote Health and Sustainable Development in Large Cities

Apiratwarakul

Suzuki

Çelebi

et al. 2021

Prehosp. Disaster med.

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Introduction: Motorcycles can be considered a new form of smart vehicle when taking into account their small and modern structure and due to the fact that nowadays, they are used in the new role of ambulance to rapidly reach emergency patients in large cities with traffic congestion. However, there is no study regarding the measuring of access time for motorcycle ambulances (motorlances) in large cities of Thailand. Study Objective: This study aims to compare access times to patients between motorlances and conventional ambulances, including analysis of the use of automated external defibrillators (AEDs) installed on motorlances to contribute to the sustainable development of public health policies. Methods: A cross-sectional study was conducted on all motorlance operations in Emergency Medical Services (EMS) at Srinagarind Hospital, Thailand from January 2019 through December 2020. Data were recorded using a national standard operation record form for Thailand. Results: Two hundred seventy-one motorlance operations were examined over a two-year period. A total of 52.4% (N = 142) of the patients were male. The average times from dispatch to vehicle (motorlance and traditional ambulance) being en route (activation time) for motorlance and ambulance in afternoon shift were 0.59 minutes and 1.45 minutes, respectively (P = .004). The average motorlance response time in the afternoon shift was 6.12 minutes, and ambulance response time was 9.10 minutes at the same shift. Almost all of the motorlance operations (97.8%) were found to have no access to AED equipment installed in public areas. The average time from dispatch to AED arrival on scene (AED access time) was 5.02 minutes. Conclusion: The response time of motorlances was shorter than a conventional ambulance, and the use of AEDs on a motorlance can increase the chances of survival for patients with cardiac arrest outside the hospital in public places where AEDs are not available.

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“…This is due to the involvement of consumers in every activity or attraction that exists. Brown and Hershey (2012), Maneenetr, et al (2014), and Leffew (2014) stated that the business owners of agritourism will be very helpful in knowing the magnitude of motivation and consumer participation, improving marketing, increasing promotion, building networks, predicting potential customers, and knowing how the economic impacts of the agrotourism industry are. Customer participation is very important in seeing how good the quality of agro-tourism, customer participation in this research relates to the learning process, recreation, and experience during the tour in Mekarsari.…”

Section: Discussionmentioning

confidence: 99%

Customer Participation and Quality of Service in Improving Loyalty Visitors in Tourism Park

Ubud

2017

JAM

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Agrotourism is one of the government's commitment to further improve the quality of tourism in the region and the agrotourism customers play an important role in the agrotourism destination, in this case, is Mekarsari Fruit Garden in improving loyalty. The purpose of this research is to know the role of customer participation and the quality of service in improving loyalty at Fruit Park Mekarsari, West Java. Respondents from this study were visitors who took part in the Mekarsari Garden Tour Package. Questionnaires were given directly after the respondents participated in following the green land package. The number of samples in this study was 144 respondents. Model and Data Analysis Technique for this research used PLS (Partial Least Square). The results of this study indicate that there is no direct correlation between motivation and loyalty, but there is a significant relationship between motivation and loyalty if we consider Service Quality to improve customer loyalty. This indicates that customer motivation will play an important role in improving customer loyalty if customers also feel the quality of service well.

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Guidelines to Promote Local Community Participation in Developing Agrotourism: A Case Study of Ban Mor Village, Sam Sung District, Khon Kaen Province, Thailand

Cited by 6 publications

References 23 publications

The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta

The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta

“Motorcycle Ambulance” Policy to Promote Health and Sustainable Development in Large Cities

Customer Participation and Quality of Service in Improving Loyalty Visitors in Tourism Park

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