“…They have an implicit aim of returning results that are most relevant to not just the keywords but the context of the keywords (Li and Chen, 2007). Research into keyword searches and data retrieval has often focused on issues such as semantics, indexing and valid matches (Jiang, Deng, Gao and Lv, 2012). Therefore, for the current generation who have been raised from childhood using keyword search, their expectations of results have been found to be more specific, targeted and 'relevant'.…”