Guanxi circles and light entrepreneurship in social commerce: The roles of mass entrepreneurship climate and technology affordances

Miao, Yumeng; Du, Rong; Ou, Carol Xiaojuan

doi:10.1016/j.im.2021.103558

Cited by 27 publications

(19 citation statements)

References 69 publications

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“…Prior exposure to entrepreneurial experience is a third important aspect in entrepreneurial intention models, after perceived feasibility and desirability. We can better understand why some people's goals differ from others by looking at their past experiences (Miao et al 2022). Self-employment is more likely predicted by earlier entrepreneurial expertise, such as having self-employed parents.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Assessing the impact of entrepreneurial education activity on entrepreneurial intention and behavior: role of behavioral entrepreneurial mindset

Yan

Huang

Xiao

2022

Environ Sci Pollut Res

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This study explores the relationship between Entrepreneurship Education (EE) and Entrepreneurial Intentions (EI) using the Theory of Planned Behavior (TPB). From January through May of 2022, students from 10 Chinese institutions were surveyed using an online questionnaire. According to the research, students' EI scores rose significantly after participating in EE. In addition, students in China had a more significant impact on EI regarding factors like perceived feasibility and desirability. This study extends the body of knowledge about the connection between prior exposure and early intervention (EI) by demonstrating the beneficial effects of PE on EI. In addition, the results suggest that girls have lower EI than males, which is good news for gender equality. Lastly, the behavioral entrepreneur attitude has a favorable correlation with EI. Policymakers and university administrators might use the findings to understand better how and when extracurricular activities (EE) improve students' emotional intelligence (EI). A pioneering empirical study in a developing South-Asian setting shows the relevance of EE on EI among students at private universities. According to the study, EE generates EI, and entrepreneurial enthusiasm is crucial.

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Section: Hypothesis Developmentmentioning

confidence: 99%

Assessing the impact of entrepreneurial education activity on entrepreneurial intention and behavior: role of behavioral entrepreneurial mindset

Yan

Huang

Xiao

2022

Environ Sci Pollut Res

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“…The role of culture in some instances has significantly played a key role in SME Web 2.0 eCommerce adoption in developing countries. In China, Miao et al [55] describe the Guanxi culture which has been noted to boost entrepreneurship in Adoption of Web 2.0 Social Media eCommerce in SMEs: Conceptualising Theories and Factors… DOI: http://dx.doi.org/10.5772/intechopen.109604 social commerce. In their case study, Miao et al [55] developed a process model that described how customer entrepreneurs benefit from light entrepreneurship through acquiring knowledge and sharing knowledge within guanxi circles embedded in social media.…”

Section: Social and Cultural Factorsmentioning

confidence: 99%

“…In China, Miao et al [55] describe the Guanxi culture which has been noted to boost entrepreneurship in Adoption of Web 2.0 Social Media eCommerce in SMEs: Conceptualising Theories and Factors… DOI: http://dx.doi.org/10.5772/intechopen.109604 social commerce. In their case study, Miao et al [55] developed a process model that described how customer entrepreneurs benefit from light entrepreneurship through acquiring knowledge and sharing knowledge within guanxi circles embedded in social media. Their study demonstrated that the roles of the mass entrepreneurship climate and the social commerce affordances in this benefit realisation process [55].…”

Section: Social and Cultural Factorsmentioning

confidence: 99%

“…In their case study, Miao et al [55] developed a process model that described how customer entrepreneurs benefit from light entrepreneurship through acquiring knowledge and sharing knowledge within guanxi circles embedded in social media. Their study demonstrated that the roles of the mass entrepreneurship climate and the social commerce affordances in this benefit realisation process [55]. Certain group formations such as Agricultural and business cooperatives, enabled by social media interactions among SMEs in developing countries, are a great way to enhance Web 2.0 eCommerce adoption.…”

Section: Social and Cultural Factorsmentioning

confidence: 99%

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Adoption of Web 2.0 Social Media eCommerce in SMEs: Conceptualising Theories and Factors for Zambia

Shemi¹

2024

Social Media - Opportunities and Risks

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The application of Web 2.0 social media in eCommerce and e-marketplaces (ECEMs) in developing countries has been on the increase in recent times especially during Covid19 and beyond. However, it is still unclear what theoretical foundations and factors guide ECEM in small and medium enterprises (SMEs) in emerging markets such as Zambia. Generally, the understanding of eCommerce using Web 2.0 social media applications (WSMAs) in SMEs has lacked rigour over time as focus has shifted to pressing issues such as Covid19. This paper purposes to investigate the theoretical foundations and factors influencing WSMA for new eCommerce era in developing countries with particular emphasis on SMEs in Zambia. The methodological research design employs a qualitative study approach using literature reviews, coupled with content analysis of purposively selected articles. Results show that theories such as TAM, TPB, UTAUT2, TOE, TTF, DIT, among others, have guided eCommerce research in SWMA. Behavioural, technological and organisational factors such as trust, ease of use, after-sales logistics, price flexibility have been prevalent, among others. The paper ends with recommendations and strategies for continued adoption of WSMA by SMEs with similar geographical contexts to Zambian context.

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“…With the advancement of technology, consumers can pay online through cashless payment systems such as Ali pay, WeChat pay, and e-banking ( Miao et al, 2022 ). Trading affordance enables consumers to identify the person to whom and for what they are paying, reducing the risk of financial fraud on social media and increasing trust.…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm

2023

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Recent years have seen a shift in the online retail industry toward a greater emphasis on live marketing. The growth of social media commerce on the internet demonstrates the popularity of Livestream shopping. Although there has been a rise in interest in studying live streaming, a comprehensive model describing why consumers are willing to consistently employ this novel sales format has yet to be developed. Hence, the present study develops a model to determine the factors influencing consumers’ live-stream shopping intention by employing the affordance lens and S-O-R model. The online data was collected through the Wenjuanxing website from the users of live-streaming platforms such as Taobao.com, Mogujie.com, and JD.com. Results showed that (N = 434): trust can be enhanced through visibility, metavoicing, trading affordance, guidance shopping and interactivity that consequently affects consumer purchase intention. In addition, this study highlights the theoretical and managerial implications for social commerce.

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Guanxi circles and light entrepreneurship in social commerce: The roles of mass entrepreneurship climate and technology affordances

Cited by 27 publications

References 69 publications

Assessing the impact of entrepreneurial education activity on entrepreneurial intention and behavior: role of behavioral entrepreneurial mindset

Assessing the impact of entrepreneurial education activity on entrepreneurial intention and behavior: role of behavioral entrepreneurial mindset

Adoption of Web 2.0 Social Media eCommerce in SMEs: Conceptualising Theories and Factors for Zambia

Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm

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