Purpose The adoption of e-commerce in small and medium enterprises (SMEs) is a much researched topic in developed and developing nations. The application of mobile devices, and social media networks (SMNs) such as Facebook has revolutionalised the e-commerce adoption process in SMEs. However, research into this area is still developing and there is a dearth of knowledge on how SMEs in developing countries enact and apply this phenomenon. The purpose of this paper is to explain how e-commerce entrepreneurship using SMN is conceptualised and applied in SMEs, and to highlight factors that influence this e-commerce innovation. Design/methodology/approach An interpretive and qualitative case study approach was adopted as a methodological foundation in a firm pseudo-named, myBot. The study employed the contextualism theory as a meta-theoretical framework to conceptualise and analyse the e-commerce entrepreneurship process in the firm. The study employed face-to-face semi-structured and unstructured interviews with the manager as primary means of obtaining in-depth information. Further information was obtained through website content analysis and document analysis of the firm’s reports and observations. Findings The results unearth a socially constructed feature of e-commerce entrepreneurship that draws from myBot’s manager’s innovative ability to use Facebook and e-mail to increase sales through its niche market. Factors that propelled e-commerce entrepreneurial activities using Facebook include trust, commitment and innovativeness. Research limitations/implications The revelation of this study may have changed due to the dynamic changes in the information and communication technology industry and how these are employed in a particular country and region of the world. Thus, results may not be generalised to other contexts. The study has a methodological limitation as it only had one informant who could respond to the study questions. Practical implications The study provides a practical application of using the contextualism theory to analyse e-commerce entrepreneurship in SMN. Social implications The application of e-commerce using SMNs such as Facebook widens the scope of tools that SMEs may use. Originality/value The study provides a theoretical lens into the understanding of an e-commerce entrepreneurship process using a contextualism theory. The paper showcases how e-commerce using Facebook can be portrayed in a developing country context.

Electronic commerce (e‐commerce) is rapidly gaining a prominent place in the global marketing matrix. The volume of transactions that are carried out over the Internet globally is extremely huge. It is estimated that in the next decade, e‐commerce activities would be a major source of foreign exchange, and a key indicator of national development. Studies show that e‐commerce development in developing countries, especially in Africa is comparatively very low. Infrastructural, economic, and management factors have been previously identified as contributing to the low level of e‐commerce development in developing countries. This study focuses on behavioural factors in the adoption of e‐commerce in developing countries. The results of the study show that perceived advantages, Internet and complexity, accessibility, and management support have statistically significant influence on the adoption of e‐commerce, while perceived disadvantages and other facilitating conditions do not significantly affect the decision to adopt e‐commerce. The study results tend to agree with the theory of planned behaviour, but attitude seems to weigh more than subjective norm and perceived behavioural control.

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Social cues, such as eye gaze and pointing fingers, can increase the prioritisation of specific locations for cognitive processing. A previous study using a manual reaching task showed that, although both gaze and pointing cues altered target prioritisation (reaction times [RTs]), only pointing cues affected action execution (trajectory deviations). These differential effects of gaze and pointing cues on action execution could be because the gaze cue was conveyed through a disembodied head; hence, the model lacked the potential for a body part (i.e., hands) to interact with the target. In the present study, the image of a male gaze model, whose gaze direction coincided with two potential target locations, was centrally presented. The model either had his arms and hands extended underneath the potential target locations, indicating the potential to act on the targets (Experiment 1), or had his arms crossed in front of his chest, indicating the absence of potential to act (Experiment 2). Participants reached to a target that followed a nonpredictive gaze cue at one of three stimulus onset asynchronies. RTs and reach trajectories of the movements to cued and uncued targets were analysed. RTs showed a facilitation effect for both experiments, whereas trajectory analysis revealed facilitatory and inhibitory effects, but only in Experiment 1 when the model could potentially act on the targets. The results of this study suggested that when the gaze model had the potential to interact with the cued target location, the model's gaze affected not only target prioritisation but also movement execution.

Most of the studies on IT personnel turnover intentions were carried out in the developed countries. Only a few researchers have focused on developing countries. The authors' study makes a comparative study of IT personnel turnover intentions in two sub-Saharan African countries (Botswana and Nigeria) using the Igbaria and Greenhaus turnover model. The intent was to find out if the same model elements affect turnover intentions in the two countries. The results show that demographic variables (age and length of service), the role stressors (role ambiguity and role conflict), the career related variables (growth opportunity, supervisor support and external career opportunities), job satisfaction and career satisfaction have direct effect on turnover intentions in these two developing countries, while other affectors in the research model do not hold equally for the two countries, except for growth opportunity.