2018
DOI: 10.1177/0276146718805804
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Growth, Excess and Opportunities

Abstract: Exchange is seen through all living entities, but marketing systems and their complexity are one of the aspects that separate humans from other animals. Our marketing systems are complex and require trust in remote, and often never met or personally encountered, individuals. These marketing systems have significantly contributed to the development of humanity and our increasing length of life and standard of living. But, in the Western world we have gone beyond satisfying the needs of humans to an era of exces… Show more

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Cited by 36 publications
(16 citation statements)
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“…Social innovation remains an underdeveloped and to some extent also contested concept [1,2]. Major issues concerning its focus, scope, and transformative potential remain unclear, which is particularly troublesome, as there are pressing needs to develop innovations that reconstruct markets towards sustainability [3][4][5]. Climate change, in particular, poses a threat to the excessive lifestyles prevalent in current societies, and it has been acknowledged that while technological innovations are required, they are insufficient to address challenges in complex societal systems [5,6].…”
Section: Introductionmentioning
confidence: 99%
“…Social innovation remains an underdeveloped and to some extent also contested concept [1,2]. Major issues concerning its focus, scope, and transformative potential remain unclear, which is particularly troublesome, as there are pressing needs to develop innovations that reconstruct markets towards sustainability [3][4][5]. Climate change, in particular, poses a threat to the excessive lifestyles prevalent in current societies, and it has been acknowledged that while technological innovations are required, they are insufficient to address challenges in complex societal systems [5,6].…”
Section: Introductionmentioning
confidence: 99%
“…Despite good intentions and shared commitments, stakeholders can compromise pro-social network performance through opportunistic behaviours. Responding both to calls for work that challenges the WEIRD hegemony and that pays greater attention to systems elements in macromarketing (Wooliscroft 2021 a ; Wooliscroft and Ganglmair-Wooliscroft 2018) this paper addresses the shortcomings in current FWRN research.…”
Section: Introductionmentioning
confidence: 99%
“…The core of this relationship durability is “trust-building” among various stakeholders (Barrane et al , 2020; Yang et al , 2008). Moreover, a lack of trust is sensed more in complicated scenarios, where mobile factories change locations based on the decision of different stakeholders, and the process is carried out remotely without face-to-face communication between individuals and groups (Barrane et al , 2020; Wooliscroft and Ganglmair-Wooliscroft, 2018). Trust boosts cooperation between stakeholders and operational members, increases their commitments (Kwon and Suh, 2004) and decreases ineffectiveness arising from the opportunistic behavior of partners.…”
Section: Theoretical Backgroundmentioning
confidence: 99%