“…The respondents will be required to complete and return the questionnaire to the surveyors around each exit of this visitor attraction. The reason for choosing Beijing Zoo for sample collection is that the number of visitors is large and it is suitable for measuring the zoo visitors' perceptions of experiential quality, affective commitment, image, novelty-seeking, experiential satisfaction, and revisit intentions, as suggested by several researchers (China Highlights, 2015;Peng, Jiang, Liu, Huang, Zhang, & Wang, 2001). To ensure confidentiality, the names of study participants will not be required and the surveyors will ensure that all survey respondents' responses would remain completely confidential and anonymous.…”