It's probably worth noting at the outset that while I have learnt a great deal from working with the authors of this collection, I am not an expert on Sami culture, history or politics. Therefore, this comment piece will be used to provide a number of general reflections on the challenges of studying groupness. In other words, trying to understand the 'process through which persons sharing some categorical attribute come to share definitions of their predicament, understandings of their interest and a readiness to take collective action' (Brubaker & Cooper, 2000: 9), without reducing them to caricatures and/or reifying their activities. In particular, it will be argued that approaches that emphasis belonging and the politics of belonging are better equipped to study such issues, notably as they relate to non-Western contexts and people that have, until recently, remained on the margins of both society and social scientific theorising. In short, I will be using some of the arguments made in chapters across this collection to highlight and evidence the salience of the analytical framework being proposed. "Identity rules-and rules out" i Valkonen and Ruuska have already called into question the utility of the concept of identity in their chapter examining the changing practice of reindeer herding among the Sami. They follow in the footsteps of a number of other scholars (Handler, 1996, Brubaker & Cooper, 2000, Malasevic, 2006) and it's perhaps worth briefly revisiting some of their criticisms. For Sinisa Malesevic the primary problem with identity can be traced back to its initial use as a conceptual tool in maths and logic, where it is used to indicate either absolute or zero difference. He notes that these strong and weak uses of identity can also be seen in use across the social sciences where identity is either generative of action, fixed and bounded across space/time or, alternatively, fluid and formed by action. Put simply, identity is being made to do so much analytical work that it becomes either everything