Group differences in response to charity images of children with Down syndrome

Representing disability in charity promotions

“…It was also clear that to some extent the posters were seen dierently. The nature of these dierences is not the focus of this report; however, this con®rms the results of previous studies in this area (Miller et al, 1993;Doddington et al, 1994) that such posters might thus be vehicles for strengthening aspects of current representations of disability or conversely being instrumental in stretching and changing them (Farr, 1995).…”

“…Following the seminal work of Stockdale and Farr (1987), Eayrs and Ellis (1990) concluded that using images which elicited guilt and sympathy were incompatible with those that might`enable people to lead culturally valued lives' (Eayrs et al, 1995). Miller et al (1993) later concluded that, although the public said they were more likely to donate money in response to posters associated with`negative' reactions, they were also those least likely to donate money at all. Doddington et al (1994) also noted that more positive imagery was not incompatible with eliciting a desire to donate.…”

Pictures of me: user views on their representation in homelessness fundraising appeals

“…Most studies explore the donor-beneficiary relationship, including the impact of images in fundraising appeals, from the donors perspective 3 (for example, Eayrs and Ellis, 1990;Adler et al, 1991;Miller et al, 1993;Doddington et al, 1994;Schlegelmilch et al, 1997;Barnett and Hammond, 1999;Diamond and Gooding-Williams, 2002;Hibbert et al, 2007;O'Dell, 2008;Hung and Wyer Jr., 2009;Small and Verrochi, 2009). One reason for the focus on how images impact on donors, and for the negligible interest on their effect on beneficiaries, is that theories of philanthropy tend to be exclusively concerned with the philanthropist, leaving the recipient 'absent' from the formulation (Ostrander, 1989: 229).…”

“…The Haiti appeal is second to the appeal run in late 2004/early 2005 in which the Disasters Emergency Committee raised £390m for those affected by the tsunami that hit many parts of Asia on Boxing Day 2004 (http://www.bbc.co.uk/news/ 10571665).3 The one exception isMiller et al (1993) which explores group responses to charity appeals featuring children with Down's syndrome. One of the five groups researched consists of parents of children with Down's syndrome, who are asked their response to the poster, and provide insightful comment.…”

“…3 3 The one exception is Miller et al . () which explores group responses to charity appeals featuring children with Down's syndrome. One of the five groups researched consists of parents of children with Down's syndrome, who are asked their response to the poster, and provide insightful comment.…”