Representing disability in charity promotions

Barnett, Julie; Hammond, Seán

doi:10.1002/(sici)1099-1298(199907/08)9:4<309::aid-casp515>3.0.co;2-7

Cited by 20 publications

(14 citation statements)

References 5 publications

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“…It mainly examines the instantaneous effect of campaign messages, so that it tends to ignore negative side effects in the longer term. The use of negative campaigns that describe the recipients as helpless and hopeless can reinforce prejudice and negative stereotypes about the recipients and their group (Barnett and Hammond 1999;Bozinoff and Ghingold 1983;Doddington et al 1994). Thus, the negative effects can decrease future donations, even though emotional appeals seem to increase monetary donations on the spot.…”

Section: Emotional Appealssupporting

confidence: 63%

“…Doddington et al (1994) suggest that positive portrayals possibly encourage donating behaviors because their effects are not significantly different from the effects of negative portrayals. Barnett and Hammond (1999) also noted the ambiguous relationship between negative campaigns and donating behaviors. Moreover, Mitchell et al (2001) argued that emotional appeals on persuasive message processing are not crucial.…”

Section: Emotional Appealsmentioning

confidence: 99%

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Exploring persuasive message strategy for international aid campaigns: potential donors’ inter-attitudinal structure using Galileo model

Lim

2014

Qual Quant

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This study explored a persuasive message strategy for aid promotion by considering the structure of donors' attitudes toward international aid. Traditional studies on aid campaigns have usually overlooked the dynamics of inter-attitudinal structure and have focused on message framings rather than quality message. The Galileo spatial-linkage model represents the attitudinal structure within a spatial coordinate system. A public opinion survey with 218 college students was conducted. The results indicated that potential donors are unconcerned about international aid; however, the attitude can be changed into a welldisposed attitude. In this study, a persuasive message strategy was suggested. A compound message focusing on relatively close issues to donors would facilitate positive attitude change to participate in international aid projects.

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Section: Emotional Appealssupporting

confidence: 63%

Section: Emotional Appealsmentioning

confidence: 99%

Exploring persuasive message strategy for international aid campaigns: potential donors’ inter-attitudinal structure using Galileo model

Lim

2014

Qual Quant

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“…stories in campaign messages because of the perceived risk that they could be framed in ways that reinforce negative disability stereotypes and fuel victimization (Barnett & Hammond, 1999). In addition, the relevance of these results was further enhanced by the fact that the vast majority of personal accounts had been posted directly by disabled Internet users ( Figure 1).…”

Section: Campaign/groupmentioning

confidence: 99%

Ethical dilemmas in researching sensitive issues online: lessons from the study of British disability dissent networks

Trevisan

Reilly

2014

Information, Communication & Society

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This is a preprint of an article whose final and definitive form will be published in Information, Communication & Society.This paper presents an unconventional approach to the resolution of the key ethical dilemmas raised by the study of politically charged personal content posted on social media. In particular, this study suggests that Internet research ethics should remain informed by the disciplinary perspectives of those who study online communities. Hence, Internet scholars must build on established ethical practices from their respective disciplines in such a way as to address these Ôhuman-centredÕ ethical issues. A Ômedium-cloakedÕ strategy towards data anonymization was adopted for this study of the comments posted on the Facebook pages of UK disability rights groups. Key themes were typically conveyed without the disclosure of personally identifiable information and direct quotes were only used if they could not be located using a search engine. The rationale for such an approach is elucidated in order to identify the limitations in the ways in which such ethical issues are dealt with in existing guidelines in this area. The paper suggests that the automatic categorization of disabled people and others experiencing disadvantage as Ôvulnerable groupsÕ in many of these protocols might further disempower these stakeholders through the omission of their personal stories from relevant scholarship. A more nuanced approach towards the protection of user privacy is advocated; one that allows for the use of direct quotes when it is unlikely to prove harmful to the user but also sets out to provide the maximum level of anonymity possible for those who divulge sensitive information in these semi-public spaces.

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“…Additional information that encourages potential donors to deliberate and consider more deeply the issues involved in an issue (such as the reasons that people become homeless, as opposed to the simple fact of their lacking a place to sleep) has been shown to lessen the impact and sympathy generated by appeals (Small and Verrochi, : 785–6). It is therefore argued that steps need to be taken to improve the representation of disadvantaged groups, through changing cultural imagery, and that more research needs to be undertaken to explore how such representations are differentially accepted (Barnett and Hammond, ).…”

Section: Introductionmentioning

confidence: 99%

Pictures of me: user views on their representation in homelessness fundraising appeals

Breeze

Dean

2012

J of Philanthropy and Mktg

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• There is a long-standing ethical debate regarding the 'right' representation of recipients in charity marketing materials that are intended to accurately define and represent social problems whilst also prompting the maximum response in voluntary income. The study presented in this article makes a contribution to that debate by highlighting the views of charity beneficiaries regarding their representation in fundraising campaigns. Drawing on data from five focus groups conducted in cities across England, we explore the views of young homeless people regarding the images of homelessness that appeared in major charity campaigns aimed at raising money to fund homelessness services. Participants displayed a high level of reflexivity, demonstrating that they understood the issues involved with homelessness and the perceptions of people like themselves that exist in the public sphere and in the consciousness of potential donors. Although the participants held the view that maximising revenues through the use of simple, eye-catching images is the prime goal of fundraising, they also expressed a desire for more nuanced campaigns that tell the dynamic stories of how people become homeless and the use of imagery that elicits empathy rather than merely arouses sympathy.

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Representing disability in charity promotions

Cited by 20 publications

References 5 publications

Exploring persuasive message strategy for international aid campaigns: potential donors’ inter-attitudinal structure using Galileo model

Exploring persuasive message strategy for international aid campaigns: potential donors’ inter-attitudinal structure using Galileo model

Ethical dilemmas in researching sensitive issues online: lessons from the study of British disability dissent networks

Pictures of me: user views on their representation in homelessness fundraising appeals

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