The International Encyclopedia of Communication Research Methods 2017
DOI: 10.1002/9781118901731.iecrm0111
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Grounded Theory

Abstract: Grounded theory is a qualitative methodology designed to generate or capture an explanation (theory) of a process, action, or interaction. The method was created in the 1960s by sociologists Glaser and Strauss. Because of its systematic approach to data collection, analysis, and verification, grounded theory came to be viewed as a legitimate form of qualitative research in the heavily positivist era of mid‐century social science. Constructivist grounded theory and situational analysis are two contemporary appr… Show more

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