“…More recently, several studies (Cho, Erdem, & Johanson, 2006;Chung-Herrera, Enz, & Lankau, 2003;Dopson, 2004;Gursoy & Swanger, 2005;Hsu, 1995;Moncarz & Kay, 2005;Nelson & Dopson, 2001;Woods, Rutherford, Schmidgall, & Sciarini, 1998) have reported low response rates when surveying hospitality managers to determine knowledge, skills, abilities, and competencies expected of hospitality graduates. However, other researchers (Baum, 1991;Brownell, 1992Brownell, , 1994Brownell, , 2004Chung, 2000;Connolly & McGing, 2006;Hsu & Gregory, 1995;Kay & Russette, 2000;Kriegl, 2000;Ladkin, 2000;Peters & Buhalis, 2004) were successful in obtaining a higher response rate (more than 40%) when surveying hospitality managers.…”