Greening Wine Exports? Changes in the Carbon Footprint of Spanish Wine Exports

Monteagudo, Inmaculada Carrasco; Valero, Juan Sebastián Castillo; Córcoles, Carmen; Carchano, Marcos

doi:10.3390/ijerph18179035

Cited by 4 publications

(2 citation statements)

References 109 publications

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“…Wine's global trade and the consumer's choice for wine motivated research that explores sustainable wines from a marketing perspective [53,80,[91][92][93][94][95]. Recent literature claims a need to embed sustainability in export offerings [96][97][98][99][100], but not providing details offer details. The literature expresses that sustainability in the wine industry is an ongoing, developing topic and a transformational phenomenon requiring further research as well as practical implementation and learning [46,49,51,101,102].…”

Section: Wine Export Management: Key Success Factors and Sustainabilitymentioning

confidence: 99%

Destination-Centric Wine Exports: Offering Design Concepts and Sustainability

Dreßler

2023

Beverages

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With more than 40% of produced wine crossing borders, wine represents a truly global beverage. Wine export serves as a sales lever, especially for producers where home wine consumption diminishes but the global wine business is highly competitive. The literature tells that in competitive market innovation, customer centrism, and increasing sustainability are key. Wine export offerings need to meet the customer’s desires in the targeted foreign destinations. German wine providers have to catch-up in regard to destination-specific preferences so they can offer adaptation or suffer a competitive disadvantage in sustainability positioning. The main aims of this study were to validate the importance of sustainability in wine import and to explore destination-specific preferences and potential sustainable offer designs on the basis of new, fungus-resistant grape (FRG) wines by an explorative, qualitative approach. Evaluating the key export markets for German wine, the study delved into a performance assessment on how German providers who are marked by small-scale structures and fragmentation are positioned in regard to the primary purchasing factors in global wine competition, in regard to sustainability, and how to overcome performance gaps by tailoring destination-specific export offerings. In order to close a lack of research on destination-oriented sustainable wine offer design and to provide orientation for practitioners, an empirical study tested wine export offerings in the form of four concepts with a strong emphasis on sustainability and FRGs. More than 100 wine experts in the five key countries for German wine exports served to explore country preferences for offer elements and perceived performance of German wine producers. The interviews revealed (a) that sustainability is a must for wine export sales; (b) that German wine producers limp in sustainability reputation; (c) the existence of country-specific preferences allowing exporters to tailor their offerings to the specific needs in their ambition to increase export performance; (d) that German wine producers can potentially claim sustainability on the basis of a fitting concept; (e) FRGs are potentially suited to reposition innovatively and sustainably; (f) a playful exploitation of stereotypes for German suppliers is risky; (g) that an offer concept on sustainability and “made in Germany” characteristics (design, technology, and reliability) is highly regarded potentially allowing to escape price cutting in their key export destinations.

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Section: Wine Export Management: Key Success Factors and Sustainabilitymentioning

confidence: 99%

Destination-Centric Wine Exports: Offering Design Concepts and Sustainability

Dreßler

2023

Beverages

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show abstract

“…This model abandons the assumption that the foreign production technology and carbon emission intensity are all the same, and calculates the import part of intermediate products and final products according to different source countries or regions, respectively. This model has fully considered the technological differences between different countries or regions, which makes the calculation result of embodied carbon in trade more accurate and reliable [ 51 , 52 , 53 , 54 , 55 ].…”

Section: Introductionmentioning

confidence: 99%

Embodied Carbon in China’s Export Trade: A Multi Region Input-Output Analysis

Yang

Gao

Yang

et al. 2022

IJERPH

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With the rapid growth of China’s export trade and increasing pressure of domestic carbon emission reduction, the issue of carbon embodied in export trade has attracted increasing attention from academic circles. This paper has constructed a calculation model for embodied carbon in China’s export trade by using the multi-region input-output model and the international input-output data from the World Input-Output Database (WIOD) database in order to calculate the amount of embodied carbon. Our objective is to analyze the main source industry and specific sectors of embodied carbon in China’s export trade, and to provide a quantitative basis for emission reduction under the “carbon neutrality” strategy. The findings reveal that the embodied carbon in China’s export trade mainly comes from the secondary industry, which accounts for more than 90% of the total embodied carbon in export trade, while the proportions of embodied carbon in the primary industry and the tertiary industry are relatively low, about 1% and 5–7%, respectively. In terms of specific sectors, the crop and animal production and hunting sectors have the largest share (over 60%) of embodied carbon in the export trade of the primary industry; in the export trade of the secondary industry, the main sources of embodied carbon are the manufacturing sector and the power, gas, steam and air-conditioning supply sectors, respectively accounting for around 50% and 45% of the total embodied carbon in the export trade of the secondary industry; as for the tertiary industry, the transport and storage sectors have the largest share of embodied carbon in the export trade, which is around 70%. Based on the above research results, this paper has provided relevant policy recommendations, which are optimizing the export structure, improving the energy consumption structure and the carbon emissions trading system.

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The Export Intensity of Spain's Autonomous Communities in Terms of the Marketing of Wine and Their Geographical Destinations

Marco‐Lajara

Zaragoza‐Sáez

Martínez‐Falcó

et al. 2022

The Transformation of Global Trade in a New World

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Spain is in a privileged position in the production and marketing of wine, being the world leader in terms of volume of wine exported. It is also the country where exports have grown the most since 1990, as companies have been pushed to increase their foreign exposure by the decline in domestic consumption and more recently by the financial crisis. The present research contributes to the literature on the international wine trade, given that, to the authors' knowledge, no previous research has so recently addressed the export intensity of Spanish wines by autonomous communities, as well as the geographical destinations of these exports. The results show a clear heterogeneity in value and volume between the different Spanish territories when it comes to marketing wine, revealing two competitive models in the Spanish wine industry: cost leadership (focused on volume) and differentiation (focused on quality).

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Greening Wine Exports? Changes in the Carbon Footprint of Spanish Wine Exports

Cited by 4 publications

References 109 publications

Destination-Centric Wine Exports: Offering Design Concepts and Sustainability

Destination-Centric Wine Exports: Offering Design Concepts and Sustainability

Embodied Carbon in China’s Export Trade: A Multi Region Input-Output Analysis

The Export Intensity of Spain's Autonomous Communities in Terms of the Marketing of Wine and Their Geographical Destinations

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