Green products, market structure, and welfare

Cite Space-Based Bibliometric Analysis of Green Marketing

“…Green marketing promotes socially sustainable development, and research on public sectors and manufacturing considers that green marketing has significant positive effects and can bring benefits to resource conservation and environmental protection [28,29]. Some scholars have also pointed out that government policies, government tax incentives, and enterprise green production investments significantly affect the welfare of enterprises, markets, and society [30]. Meanwhile, considering the enterprises' reputation as an important intangible asset of marketing performance and financial performance, existing research has found a close relationship between environmental performance, financial performance, and corporate reputation [31,32].…”

“…The enterprise perspective of green marketing focuses on green marketing orientation [18][19][20][21][22], green marketing capability [23][24][25][26][27], and green marketing effectiveness [28][29][30][31][32], which mainly include corporate green marketing awareness and green marketing formulation and implementation. Furthermore, through bibliometrics analysis, it was found that the keywords with a high co-occurrence include corporate social responsibility, entrepreneurial orientation, environmental innovation, innovation governance, sustainable supply chain management, relational governance, supplier code, firm innovation, and sustainable development goal, which are in line with the enterprise perspective of current green marketing research.…”