Green product buying intentions among young consumers: extending the application of theory of planned behavior

Setyawan, Andhy; Noermijati, Noermijati; Sunaryo, Sunaryo; Aisjah, Siti

doi:10.21511/ppm.16(2).2018.13

Cited by 40 publications

(42 citation statements)

References 40 publications

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“…(2016) and Le‐Anh and Nguyen‐To (2020), but is in line with Liker and Sindi (1997) and Setyawan et al. (2018). A possible explanation for this finding is that a collectivist society, such as that in Indonesia (Hofstede Insights, 2020), emphasises the social aspect more than the personal aspect (Setyawan et al., 2018; Yuzhanin & Fisher, 2016); this weakens the link between attitude and intention (Ajzen, 2005; Bagozzi, 1992).…”

Section: Discussionsupporting

confidence: 81%

“…Liker and Sindi (1997) found that the attitude towards the expert system does not influence the intention to use the system. Within the Indonesian context, Setyawan, Noermijati, Sunaryo, and Aisjah (2018) have found that the attitude towards green products does not influence the purchase intention of those green products. A literature review of TPB also reveals inconclusive findings, in which Yuzhanin and Fisher (2016) found an equal number of studies that support the relationship between attitude and behavioural intention and those that do not support this intention.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

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Consumer guilt and green banking services

Burhanudin

Ronny

Sihotang

2020

Int J Consumer Studies

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Banks offer loans to support many projects; however, some of these projects may not give adequate consideration to the environment. Little is known regarding the extent to which banking customers experience guilt when discovering that their bank supports projects that disregard the environment. An experiment with 313 participants was conducted, and the results showed that customers do experience guilt when discovering that their bank supports projects that do not give adequate consideration to the environment. This study found that guilt drives perceived consumer effectiveness and negative word‐of‐mouth regarding banking projects that neglect environmental considerations but not attitudes towards green banking. Negative word of mouth, but not the attitude towards green banking, mediates the effect of perceived consumer effectiveness on the intention to use green banking services. Negative word‐of‐mouth, rather than attitudes towards green banking and its perceived consumer effectiveness, drives the intention to use green banking services. These findings imply that banks need to encourage their customers to perceive that they are eco‐friendly to avoid a significant loss of customers.

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Section: Discussionsupporting

confidence: 81%

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Consumer guilt and green banking services

Burhanudin

Ronny

Sihotang

2020

Int J Consumer Studies

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“…A person's attitudes and beliefs, reflecting their awareness of problems and a desire to change the situation also stimulate ecofriendly behavior, although in a less significant way. In papers [27,28], it was noted that in addition to these factors, there are several more: the so-called behavioral control, which means the ease with which an individual can put his intentions into action (the presence of monetary funds, time, opportunity); the intrinsic usefulness of environmental good and the willingness to pay for its offer. First of all, the last two parameters affect the desire to purchase environmentally friendly goods instead of conventional ones.…”

Section: Literature Reviewmentioning

confidence: 99%

Barriers of Consumer Behavior for the Development of the Circular Economy: Empirical Evidence from Russia

et al. 2020

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This paper contributes to the literature on sustainable consumption by in-depth analysis of the factors affecting the probability of 57 different practices of proenvironmental behavior (PEBs) in Russia. The set of studied PEBs includes not only popular energy-saving and waste-management practices but also more circular patterns of plastic consumption, shopping, and city mobility. To study real and potential barriers to greening consumer behavior models, we conducted a survey of 623 respondents using a questionnaire developed based on a comparative analysis of similar studies conducted in other countries. The processing of the survey results was carried out using nonparametric statistics due to the absence of a normal distribution of the sample for most of the studied characteristics. The results of the study revealed that the main barriers to sustainable consumption in Russia are the lack of appropriate infrastructure as well as a lack of knowledge. Infrastructural barriers in some situations makes sustainable consumer behavior impossible or inconvenient (in this case, preference is given to other types of consumption), or in some cases necessitates spending additional time and money (then sustainable consumer behavior is not completely denied but practiced less often).

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“…Consumers have a big role in supporting environmental sustainability by consuming green products. Millennials consumers are the current young consumers who are a part of potential market for eco-friendly products that will affect the environmental sustainability and sustainability of the marketing process (Setyawan et al, 2018;Yadav & Pathak, 2016). Understanding millennials' consumption patterns on environmentally friendly products becomes an important thing for marketers to determine the right marketing strategy.…”

Section: Introductionmentioning

confidence: 99%