Does Green Product Consumption Gendered? Investigating Among Millennials
                        in an Emerging Market

Setyawan, Arum; Noermijati, N; Sunaryo, Sony; Aisjah, Siti

doi:10.18502/kss.v3i10.3464

Cited by 5 publications

(2 citation statements)

References 13 publications

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“…Gender difference is no longer a discrepancy in today's world in which males or females might have the same viewpoint in a specific behavior. The results are corresponding with a previous study by Andhy et al (2018) where PBC factors failed to demonstrate significant mean differences between male and female millennial populations. Indirectly, this finding indicates a new exploration of the gender influence towards PBC and purchasing behavioral intention.…”

Section: Profile Of Respondentssupporting

confidence: 89%

Behavioral Intention and The Influence of Demographic Factors in Purchasing Environmentally Sustainable Products among Residents in Petaling

Kassim¹,

Athirah²,

Setijaningrum³

2023

IJARAFMS

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The National Sustainable Consumption and Production (SCP) Blueprint 2016-2030 by Malaysia government highlighted the cultivation of green growth through consumption and production activities. The policy indicated the cruciality to explore the determinants of purchasing behavioral intention of consumers on eco-friendly products. This study thus aims to determine the relationship between the Theory of Planned Behavior (TPB) components and the purchasing behavioral intention for environmentally sustainable products. Limited literature on the influence of demographic factors towards purchasing intention, motivates this study to also examine the influence of moderating variables: gender, and level of education on TPB components and the purchasing behavioral intention of environmentally sustainable products. This study employs Pearson Correlation, and Hayes PROCESS analysis for quantitative analysis involving 390 respondents living in the District of Petaling. The study showed that all the components of TPB; attitude (P=0.000), subjective norm (P=0.000) and perceived behavioral control (P=0.000), appeared to have a significant relationship with the purchasing behavioral intention for environmentally sustainable products. For moderating effect, the study found that Gender indicated mixed results in which it influences attitude (P=0.0033) and subjective norm (P=0.0425) but not for perceived behavioral control (0.3070) while education level exhibited influence towards all the components of TPB and purchasing behavioral intention (P<0.05).

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Section: Profile Of Respondentssupporting

confidence: 89%

Behavioral Intention and The Influence of Demographic Factors in Purchasing Environmentally Sustainable Products among Residents in Petaling

Kassim¹,

Athirah²,

Setijaningrum³

2023

IJARAFMS

View full text Add to dashboard Cite

show abstract

“…Du and Pan [ 9 ] also find that, of the three factors, perceived behavioral control has the strongest impact on the energy-saving intentions of students in Hong Kong. Setyawan et al [ 61 ] find that the energy-saving behaviors of teenagers in Indonesia are significantly influenced by perceived behavioral control. Therefore, the third and fourth hypotheses are:…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The Role of the Theory of Planned Behavior in Explaining the Energy-Saving Behaviors of High School Students with Physical Impairments

Suntornsan

Chudech

Janmaimool

2022

Behavioral Sciences

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People with physical impairments can help solve energy problems by participating in diverse energy-saving behaviors, such as switching off lights or turning off an air conditioner when not in use; however, they may struggle to participate in some behaviors due to mobility impairments. This study aims to examine factors that impact the energy-saving behaviors of high school students with physical impairments. The theory of planned behavior (TPB) was used to test whether attitudes towards energy-saving behaviors, subjective norms, and perceived behavioral control could affect intentions, which then leads to performance of energy-saving behaviors. The participants were 330 high school students with physical impairments in Thailand. A questionnaire was employed to measure energy-saving behaviors and TPB constructs. A confirmatory factor analysis (CFA) was performed to validate all study variables; structural equation modeling (SEM) was then used to test causal relationships among TPB constructs and energy-saving behaviors. The results showed that the TPB could be used to explain the energy-saving behaviors of students with physical impairments, that subjective norms were the most significant predictor of behavioral intentions, and that intentions significantly impacted energy-saving behaviors. While perceived behavioral control did not have a direct effect on behaviors, it had a significant effect on intentions. Under the TPB construct, of the studied variables, attitude had the lowest power to predict students’ intentions to perform the concerned behaviors; however, the impact of attitude was still statistically significant. The results suggest that all TPB variables can predict energy-saving behaviors of high school students with physical impairments, but their power to predict the behaviors is different. To promote student participation in energy-saving behaviors, it is important to create subjective norms and eliminate obstacles that students with physical impairments might face when performing energy-saving behaviors.

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The effects of consumer attitude on green purchase intention: A meta-analytic path analysis

Zaremohzzabieh

Ismail

Ahrari

et al. 2021

Journal of Business Research

147

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Does Green Product Consumption Gendered? Investigating Among Millennials in an Emerging Market

Abstract: .

Cited by 5 publications

References 13 publications

Behavioral Intention and The Influence of Demographic Factors in Purchasing Environmentally Sustainable Products among Residents in Petaling

Behavioral Intention and The Influence of Demographic Factors in Purchasing Environmentally Sustainable Products among Residents in Petaling

The Role of the Theory of Planned Behavior in Explaining the Energy-Saving Behaviors of High School Students with Physical Impairments

The effects of consumer attitude on green purchase intention: A meta-analytic path analysis

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