Green mindfulness and green creativity nexus in hospitality industry: examining the effects of green process engagement and CSR

Abstract

Purpose This study aims to examine the effect of frontline managers’ green mindfulness on their green creativity directly and through green creative process engagement (GCPE). Furthermore, perceived corporate social responsibility (CSR) moderates the link between green mindfulness and GCPE. Design/methodology/approach The data were collected from 592 frontline managers from the hospitality industry of Pakistan. The data were analyzed using Hayes’ PROCESS macro. Findings The findings indicate that green mindfulness has a positive relationship with GCPE and green creativity. Moreover, GCPE mediates the relationship between green mindfulness and green creativity. Perceived CSR also moderates the link between green mindfulness and GCPE. The moderated-mediation effect of perceived CSR is also found to be significant. Research limitations/implications The results imply that mindfully green frontline managers’ cognitive resources provide greater attention toward environmental problems and connectedness to nature, which encourages hospitality service firms’ frontline managers’ green creativity. Originality/value The novelty of the present study is the development and empirical testing of an integrated framework to investigate that when and how green mindfulness affects green creativity.

How Does Green Training Boost Employee Green Creativity? A Sequential Mediation Process Model

“…We expect a positive association between green values and green creativity according to the current literature, which has acknowledged that personal values can influence individual attitudes and behavior ( Al-Ghazali and Afsar, 2021 ; Kalyar et al, 2021 ). Empirical studies ( Andersson et al, 2005 ; Schultz et al, 2005 ) have reported a significant and positive impact of personal environmental values on individual environmentally friendly behavior.…”

Antecedents and Consequences of Green Mindfulness: A Conceptual Model

“…Individual mindfulness focuses on the ability to continuously create and use new categories in perception and interpretation of the world [ 28 , 38 ]. Mindfulness captures a quality of consciousness characterized by clarity and vividness of current experience and functioning.…”

“…The approach of mindfulness identifies the management flexibility values in structuring and timing investment decisions while encountering unclear circumstances, varying the risks of the investment proposal at different stages [ 15 , 24 , 28 ]. Accordingly, the theory of mindfulness is suitable for the application to investigating firms’ environmental management employment.…”

“…According to a review on the literature related to mindfulness theory and environmental management, the notion of mindfulness has been less used in the research of environmental management [ 6 , 28 , 29 ], although the mindfulness concept has been deliberated in numbers of studies across diverse disciplines or subjects [ 30 , 31 , 32 , 33 ]. To fill the research gap, this paper considers that it is necessary to keep mindfulness in implementing environmental management within firms, and proposes the concept of green mindfulness.…”

“…Firms provide important organizational contexts for influencing individuals’ behaviors, which includes the attributes and processes that facilitate or constrain green mindfulness. Implementing environmental management usually requires a great deal of individual effort and persistence [ 20 , 28 ]. However, less attention has been given to understanding potential antecedents and consequences of mindfulness [ 6 , 35 ].…”