“…Further, Delmonico et al (2018) also highlight the fact that lack or non-existence of suppliers of sustainable products is a major impediment in the procurement of sustainable products in corporate purchasing scenarios as well. Finally, the most damaging fall out of low availability of sustainable products is that when sustainable product alternatives are not available to the end consumer at the time of purchase, then product attributes such as performance and sustainability are overshadowed by inconvenience caused by such lack of availability, and thus, adoption remains low (Coddington, 1993;Bhate and Lawler, 1997;Byrne and Polonsky, 2001;Nath et al, 2012Nath et al, , 2014b. Therefore, it can be hypothesized that:…”