Barriers to consumer adoption of sustainable products – an empirical analysis

Nath, Vishnu; Agrawal, Rajat

doi:10.1108/srj-12-2020-0495

Cited by 14 publications

(6 citation statements)

References 109 publications

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“…The values 0.245, 0.240 and 0.226 (see Table 5) were found to correspond to Q 2 for the present model. The fact that the value of Q 2 was more than zero was evidence that the path model had enough predictive significance (Nath and Agrawal, 2022; Hair et al. , 2017b).…”

Section: Results and Findingsmentioning

confidence: 99%

Total productive maintenance and Industry 4.0 in a sustainability context: exploring the mediating effect of circular economy

Samadhiya

Agrawal

Luthra³

et al. 2022

IJLM

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PurposeThe purpose of this research is to establish a conceptual model to understand the impact of Total Productive Maintenance (TPM) and Industry 4.0 (I4.0) on the transition of a Circular Economy (CE). Also, the paper explores the combined impact of TPM, I4.0 and CE on the sustainability performance (SP) of manufacturing firms.Design/methodology/approachThe conceptual model is proposed using the dynamic capability view (DCV) and empirically validated by partial least squares-structural equation modelling (PLS-SEM) using 304 responses from Indian manufacturing firms.FindingsThe results suggest that I4.0 positively impacts TPM, CE and SP, also showing TPM's positive impact on CE and SP. In addition, CE has a positive influence on the SP of manufacturing firms. Furthermore, CE partially mediates the relationship between I4.0 and SP with TPM and SP. The study also identifies TPM, I4.0 and CE as a new bundle of dynamic capabilities to deliver SP in manufacturing firms.Originality/valueThe present research adds to the knowledge and literature on DCV by identifying the importance of CE in the settings of I4.0 and TPM, especially in the context of sustainability. Also, the current study offers a new set of dynamic capabilities and provides some significant future recommendations for researchers and practitioners.

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Section: Results and Findingsmentioning

confidence: 99%

Total productive maintenance and Industry 4.0 in a sustainability context: exploring the mediating effect of circular economy

Samadhiya

Agrawal

Luthra³

et al. 2022

IJLM

Self Cite

View full text Add to dashboard Cite

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“…Therefore, it is crucial to measure the impact of Covid-19 on consumers' intentions to purchase organic foods while also looking at how Covid-19 may modify some of the critical elements that influence those intentions. Extant organic literature found that environmental concern (Mohd Suki et al , 2022; Jacob-John et al , 2022); health consciousness (Ahn and Shamim, 2022); availability (Raj et al , 2022); and price consciousness (Nath and Agrawal, 2022) are some of the crucial factors that play a significant role in consumer’s organic food purchase intention. Thus, this study proposes a comprehensive theoretical framework by integrating the factors that extant literature found to be essential in influencing consumers’ organic food purchase intention and Covid-19 to understand the association among the variables.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Sustainable purchase intentions towards organic food during Covid-19 pandemic: an exploratory study on Indian consumers

Raj

Shankar

Jasrotia

2023

SRJ

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Purpose This study aims to determine the factors influencing consumers’ organic food purchase intention during Covid-19 and how Covid-19 impacted these factors. Understanding these factors will assist marketers in making strategic decisions on how to market their products during a crisis. Design/methodology/approach This study used a quantitative approach. Data were collected online from 278 organic food consumers based in India. The partial least squares-path modelling method was used for data analysis. Findings The results revealed that Covid-19 has substantially impacted consumers' health consciousness, environmental concern, availability, price and intention to buy organic food. This study also revealed that health consciousness, environmental concerns and availability of organic food affect consumers’ purchase intention even during the Covid-19. However, it has been found that price consciousness does not influence consumers’ purchase intention during Covid-19. Practical implications Marketers should come up with innovative promotional strategies. Providing information related to quality checks on packages, expanding online sales channels, boosting promotional activities and emphasising the long-term benefits of organic food items should be the go-to marketing strategy of organic food. Originality/value The study adds value to the extant literature by examining consumers' purchase intention towards organic food using more customised and thorough constructs that appear to be more practical during the challenging times of Covid-19 and whose findings are not restricted by some pre-established theoretical assumptions.

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“…However, consumers may prioritize affordability, accessibility and availability over environmental friendliness. Moreover, the low efficacy of products can be a barrier to sustainable purchasing intentions [107]. Therefore, measures to lower the hurdles for eco-friendly products such as insufficient product information, lack of variety, low quality, and cost are also necessary.…”

Section: Encourage Consumers To Buy Eco-friendly Productsmentioning

confidence: 99%

Sustainable Assessment of the Environmental Activities of Major Cosmetics and Personal Care Companies

Lim,

Kwon

2023

Sustainability

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The cosmetics and personal care industry has, by its nature, contributed to global environmental issues such as climate change, waste, water scarcity, habitat destruction, and water and air pollution. Therefore, it is more important than ever for the cosmetics and personal care companies to be responsible and proactive in addressing environmental issues. Meanwhile, the complexity of the cosmetics and personal care industry has never been greater. The roles of not only brand companies but also OEM/ODM and retail companies are becoming increasingly important, and the boundaries are also collapsing. Despite the urgency of environmental issues, there has been a lack of research on specific and practical environmental activities of cosmetics and personal care companies, and the environmental responsibilities of OEM/ODM companies and retailers have been overlooked. Therefore, the need for this study was recognized. The purpose of this study was to expand the scope of assessment to include not only cosmetics brand companies but also OEM/ODM companies and retailers in general to identify the actual and concrete environmental activities being carried out. Therefore, in this study, the keywords cosmetics, environmental, eco-friendly, and sustainable, which have recently become the topics of discussion, were empirically analyzed. This study selected and analyzed 18 out of 28 annual reports, nonfinancial statements, and sustainability reports of 16 cosmetics- and personal-care-related companies. In addition, 456 articles were found through PubMed, Google Scholar, Google, and Scopus, and the final 108 articles were referenced using the PRISMA flow chart. The novelty of this study is, first, in the fact that it identified the actual and specific strategies and practices of cosmetics and personal care companies with respect to environmental issues. Second, it established common standards for environmental issues and compared corporate environmental activities. Third, this study included OEM/ODM companies and retailers, whose influence has been increasing in recent years, to understand the status of eco-friendly activities across the industry. This study makes a practical contribution by encouraging environmental activities in the cosmetics industry through comparing and evaluating the specific and practical environmental activities of not only brand companies but also OEM/ODM companies and retailers and laying the foundation for the development of a framework for environmental assessment. In addition, this study recognizes the need to study the environmental activity behavior of the cosmetics industry as a whole and contributes to the study of cosmetics companies’ environmental activities by suggesting how to use companies’ nonfinancial performance reports as materials to assess their actual environmental activities.

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Barriers to consumer adoption of sustainable products – an empirical analysis

Cited by 14 publications

References 109 publications

Total productive maintenance and Industry 4.0 in a sustainability context: exploring the mediating effect of circular economy

Total productive maintenance and Industry 4.0 in a sustainability context: exploring the mediating effect of circular economy

Sustainable purchase intentions towards organic food during Covid-19 pandemic: an exploratory study on Indian consumers

Sustainable Assessment of the Environmental Activities of Major Cosmetics and Personal Care Companies

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