Green marketing and its impact on supply chain management in industrial markets

Chan, Hing Kai; He, Hongwei; Wang, William Y.C.

doi:10.1016/j.indmarman.2012.04.002

Cited by 193 publications

(123 citation statements)

References 48 publications

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“…Green marketing is a part of marketing and therefore shares a number of aspects with traditional marketing such as price, promotions, products and place. Even green marketing requires that businesses develop and maintain a strong relationship with all their suppliers, their market intermediaries and significantly with the consumers, according to (Chan et al, 2012). A number of businesses have begun committing themselves to making their entire operation more environmentally friendly.…”

Section: Global Scenario In Green Marketingmentioning

confidence: 99%

Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products

Cherian¹,

Jacob²

2012

ASS

239

159

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Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.

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Section: Global Scenario In Green Marketingmentioning

confidence: 99%

Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products

Cherian¹,

Jacob²

2012

ASS

239

159

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“…A research by [16] reported a significant relationship between customer integration and environmental sustainable performance. Whenever a new product is introduced, customer involvement is always crucial as the product features related to green concept need to be presented and clearly defined by manufacturers [17]. Previous studies [18][19] also emphasized that interaction between manufacturers and customers can improve organizational sustainable performance.…”

Section: Relationship Of Customer Integration and Sustainable Performmentioning

confidence: 99%

“…Correlation analysis also showed that customer integration is positively correlated with environmental sustainable performance. Knowledge and experience sharing between customer and manufacturer for environmental management have significant positive relationship with environmental sustainable performance [17]. Similarly, there is an emphasis on the importance of customer participation in increasing organization's environmental performance [16].…”

Section: Supportedmentioning

confidence: 99%

The impact of customer integration on manufacturing firms sustainable performance

Hassan¹,

Abindin²,

Nordin³

2018

IJET

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This paper examined the impact of customers' integration on the three dimensions of sustainability performance (environmental, economic and social) among manufacturing firms. The rationale for undertaking this study is based on the fact that many manufacturing firms, most especially within Malaysia have yet to adopt green supply chain management (GSCM) concept in their business operation, with GSCM recently emerging to ensure that firms comply with regulations for environmental protection. Even the few firms that have implemented this concept do not integrate their customers in the chain, which has led to the creation of an unhealthy culture. Although there are few prior studies that have investigated customers' integration on manufacturing firms' sustainable performance, they have largely focused on sustainable performance only in terms of environmental dimension, excluding the economic and social dimensions. In this study, quantitative method was used for collecting data from 107 ISO14001 certified manufacturing companies in Malaysia. The statistical package for social science (SPSS) version 20.0 was used to analyze the data. The study findings indicate that customer integration has a positive and significant relationship with sustainable performance. Therefore, the study argues the need for customer integration to ensure a vibrant business organization performance.

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“…In large-scale industrial manufacturing processes, analytics improve remarkably when Big Data is opened and linkages between operations are refined. Access to more detailed information may offer more options for decision making, such as whether to lower harmful emissions in the manufacturing stages by either modifying the manufacturing process or selecting a new mix of raw materials and chemicals [18,19]. Figure 1 illustrates an integrated Big Data system in the process industry.…”

Section: Big Datamentioning

confidence: 99%

How to Generate Economic and Sustainability Reports from Big Data? Qualifications of Process Industry

Hämäläinen

Inkinen

2017

Processes

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Big Data may introduce new opportunities, and for this reason it has become a mantra among most industries. This paper focuses on examining how to develop cost and sustainable reporting by utilizing Big Data that covers economic values, production volumes, and emission information. We assume strongly that this use supports cleaner production, while at the same time offers more information for revenue and profitability development. We argue that Big Data brings company-wide business benefits if data queries and interfaces are built to be interactive, intuitive, and user-friendly. The amount of information related to operations, costs, emissions, and the supply chain would increase enormously if Big Data was used in various manufacturing industries. It is essential to expose the relevant correlations between different attributes and data fields. Proper algorithm design and programming are key to making the most of Big Data. This paper introduces ideas on how to refine raw data into valuable information, which can serve many types of end users, decision makers, and even external auditors. Concrete examples are given through an industrial paper mill case, which covers environmental aspects, cost-efficiency management, and process design.

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Green marketing and its impact on supply chain management in industrial markets

Cited by 193 publications

References 48 publications

Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products

Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products

The impact of customer integration on manufacturing firms sustainable performance

How to Generate Economic and Sustainability Reports from Big Data? Qualifications of Process Industry

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