“…Pro-ecological consumers are willing to pay higher prices for environmentally friendly products and products manufactured by companies with high social commitment (Grimmer and Bingham, 2014;Guo et al, 2014;Kumar & Ghode, 2015). In many studies, the authors show a positive impact of the use of CSR and green marketing elements on the image of a product or brand, image and reputation of a company, the level of trust and loyalty of customers (Ko et al, 2013;Wu & Lin, 2016;Bati, 2016;Widyastuti et al, 2019). Many authors also suggest that corporate social involvement and the use of green marketing lead to competitive advantage and better financial results (Kiran, 2012;Flammer, 2015;Leonidou et al, 2017;Moravcikova et al, 2017).…”