Abstract:The main objective of the paper is to determine whether latent variables (constructs) regarding tourists' motivations can be found in the studied social media use behaviour of tourists. Design/methodology/approach: The study was carried out via an on-line survey questionnaire. Responses to questions were measured on a nominal or ordinal scale. Factor analysis was used in the data analysis. The subject of the study involves the use of social media by tourists and analyses their motivation. Findings: Tourists' m… Show more
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