Green Lifestyle among Indonesian Millennials: A Comparative Study between Asia and Europe

Genoveva, Genoveva; Syahrivar, Jhanghiz

doi:10.5890/jeam.2020.12.007

Cited by 23 publications

(30 citation statements)

References 64 publications

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“…The findings of this research are also in line with Yu et al [43] in Taiwan, who examined the pro-environmental behavioral Gen Z intention towards green products in the fight against climate change. Likewise, Genoveva and Syahrivar [14], despite researching Millennials, found a green lifestyle among Indonesian millennials in a comparative study between Asia and Europe.…”

Section: Discussionmentioning

confidence: 98%

Environmental Sense of Gen Z in Online Communities: Exploring the Roles of Sharing Knowledge and Social Movement on Instagram

Hidayat¹,

Hidayat²

2021

Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Mag

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Although various studies have addressed environmental concerns, few studies use the cohort perspective to address them, mainly Gen Z online communities. The future of the earth is reflected in the awareness, thoughts, and actions of young people towards the environment. This article analyzes interaction, online community formation and examines knowledge sharing and social movement on Instagram among Gen Z in various countries. The online survey results revealed that Gen Z Instagram users (n = 258) interacted online to discuss environmental sustainability, SDGs, and the 'save the earth' campaign as a form of knowledge sharing and social movement. The research sample was taken from social media-based environmental care communities on Instagram with an age range between 19 to 29 years in various countries. The analysis was conducted empirically with descriptive statistics that describe Gen Z's attitudes, actions, and engagement in social movements. Research also shows the environmental sense among Gen Z regarding SDGs issues such as good health and well-being, poverty reduction, environmental sustainability, biodiversity conservation, and plastic litter oceans. Gen Z shows a relatively deep concern for the earth's future because they associate it with themselves and humans' future. Most of Gen Z show deep concern about the negative implications of a development that exploits nature, unbalanced ecosystems, and the human ignorance of environmental sustainability. The implication of this research is to provide recommendations for future research in a multidisciplinary manner, examining the need for Gen Z leadership in building sustainability development from one generation to the next.

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Section: Discussionmentioning

confidence: 98%

Environmental Sense of Gen Z in Online Communities: Exploring the Roles of Sharing Knowledge and Social Movement on Instagram

Hidayat¹,

Hidayat²

2021

Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Mag

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“…For example, consumers that value health and safety may prefer environmentally friendly products for themselves and their families. Gbadamosi (2019) define customer-centric sustainability as "a metric of performance based on sustainability outcomes that are personally consequential for customers and result from customer directed business actions." Consumers world over have become highly conscious about the sustainable environmental issue.…”

Section: Hypothesis Development Ethics (Et) and Green Advertising (Ga)mentioning

confidence: 99%

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Jalees

Qabool

Zaman

et al. 2021

Cogent Business & Management

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This study has extended Motivation-Ability-Opportunity-Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a holistic approach by testing 15 relationships for understanding green marketing. The authors distributed 415 questionnaires to the students of selected universities of Karachi and received 395 filled-in questionnaires. The study's results support all the proposed hypotheses, and they are in line with earlier studies on green marketing (GM). The study found that green advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying behavior (GBB) also mediates green brand (GB) and green satisfaction (GS) (H13). The study's variable's interrelationships can be judged from the results that our results also support both multi mediating effects. The current study found that the multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and ABOUT THE AUTHOR

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“…There are previous studies about Indonesian young generation (millennial generation and generation-Z) and their sustainable consumption behavior [10]- [12]. Those studies use purchasing green product as one indicator of sustainable consumption behavior.…”

Section: P-issn : 2685-9106 E-issn : 2686-0384 Adi International Conf...mentioning

confidence: 99%

Determinants of Zero Waste Lifestyle Adoption Among Generation-Z

2021

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Research on green consumption has two streams, the stream about how consumers consume green products (consume differently) and the stream about how to consume less. Most research focus on the stream about consume differently, therefore this study would like to contribute to the latter research stream by understanding the determinants of zero waste lifestyle adoption. The 3R theory (Reduce, Reuse, Recycle) is used in this study. The object of this study is generation-Z who live in Indonesian big cities, aged between 15 - 24 years. Data collection is done by using online questionnaire to 322 respondents. This study uses descriptive research design and judgemental sampling to collect the data. Data analysis is done by using structural equation modelling. Variables used in this study are attitude toward zero waste lifestyle, social norm, personal norm, altruistic motivation, and social media activity. The findings of this study are social media activity significantly influence reduce, reuse, and recycle behavior, social norms significantly influence recycle behavior only, while other factors do not significantly influence zero waste lifestyle adoption of generation-Z. This study gives insight that social media has significant role in changing consumer behavior to be more sustainable.

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Green Lifestyle among Indonesian Millennials: A Comparative Study between Asia and Europe

Cited by 23 publications

References 64 publications

Environmental Sense of Gen Z in Online Communities: Exploring the Roles of Sharing Knowledge and Social Movement on Instagram

Environmental Sense of Gen Z in Online Communities: Exploring the Roles of Sharing Knowledge and Social Movement on Instagram

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Determinants of Zero Waste Lifestyle Adoption Among Generation-Z

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