Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic

Jung, Hye Jung; Kim, Hae Jung; Oh, Kyung Wha

doi:10.1007/s10551-014-2475-2

Cited by 73 publications

(83 citation statements)

References 98 publications

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“…Subdimensions of consumption values used in previous studies are slightly different in terms of research contexts. Jung et al [52] (2014) reported the positive influence of utility and hedonic values on consumers' belief of eco-friendly faux leather products. Yoo et al [53] (2013) reported that economic and epistemic value positively influenced consumer purchase intentions of bamboo clothing, whereas utility and social value did not show any significant effect on them.…”

Section: Research Hypothesesmentioning

confidence: 99%

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

2020

Self Cite

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As the rapid economic growth and over-consumption within the largest population worldwide has resulted in harmful environment deterioration, a shift to more sustainable consumption behaviors is required in China. Although public interests in sustainability have increased and consumers' attitudes are positive, their behavioral intentions are not consistent with attitudes. This study aims to uncover psychological drivers and barriers (consumption values, social norms, and attitudes to sustainable apparel products) of Chinese consumers' behavioral intentions toward sustainable apparel products (SAP) by exploring the attitude-behavioral intention gap. Online survey data were used to examine the moderating impacts of consumption values and social norms on relationship between Chinese consumers' attitudes and behavioral intentions toward SAP. Results from moderating regression analysis suggest that (1) Chinese consumers' SAP attitudes had a strong positive effect on the purchase intention toward SAP, (2) aesthetic values positively moderated the relationship between the SAP attitude and purchase intention, whereas conspicuous values negatively moderated the relationship, and (3) utility values and social norms did not show any significant moderating influences on the relationship between the SAP attitude and purchase intention. Our study validates the attitude-behavior gap model in sustainable consumer behavior and discusses how the current findings can assist researchers and practitioners in the Clothing and Textiles field alike to fine-tune sustainable programs and marketing strategies in China.

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Section: Research Hypothesesmentioning

confidence: 99%

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

2020

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“…Values as noted by Kahle & Kennedy (1988) form one of the basic abstract methods of knowledge of an individual hence, correlating a specific product, service, works or idea to value leads to an increase in the ease of storing in the memory or recalling a specific item. Having a consideration to utilitarian and hedonic values affirms results by (Jung et al, 2016) that established that the two dimensions offer benefits to green conscious consumers and are not willing to give them up while purchasing ethical products. While comparing the three PGV dimension to TPB factors, utilitarian value has the strongest effect to attitude (β = 0.578**) which demonstrates that consumers in Chinese context have greater concern to remanufacturing, recycling, repackaging values.…”

Section: Discussionmentioning

confidence: 80%

Modeling the role of perceived green value and consumer innovativeness in green productsâ€™ consumption intention within the theory of planned behavior

Muraguri

Sun

Samaké

2020

SJES

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Sustainable consumption is on the rise, however scarce literature exists to explain the consumers’ perceived green value of green home apparel in the Chinese context. This study while applying the Theory of Planned Behavior (TPB) explores consumers’ intention to consume green products guided by Perceived Green Value (PGV) dimensions of utilitarian value, environmental value and hedonic value through a study of electric home appliances in China. The key findings established from a survey of 426 students in Beijing – China reveal a positive significant relationship between the three green value dimensions and the TPB factors’ of attitude, subjective norms and perceived behavioral control. The relationship was however strongest between the three dimensions and attitude. Further, the relationship between TPB factors and intention to consume green products was significantly positive. In addition, consumer innovativeness positively moderated the relationship between the three PGV dimensions and attitude. The discussion and conclusion outlines the theoretical implications and the value dimensions for marketing practitioners and policy makers to focus on in order to enjoy long term business sustained success. The scholars acknowledge the study limitations and offer research directions for future studies.

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“…product style, product design, product color, product care, and product quality) while the second is external (e.g. pricing, packaging, country of origin and product brand) [37]. So, during the marketing of eco-friendly product "ethical consumption attitudes" need to be mentioned clearly through both internal and external features.…”

Section: Green Marketingmentioning

confidence: 99%

Clean Manufacturing and Green Practices in the Apparel Supply Chain

Akter¹,

Ji²,

Sarker³

et al. 2020

OJBM

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Considering environmental sustainability in the apparel supply chain, the aim of this manuscript is to describe the current trends, such as efficient energy consumption, reuse and recycling, green design and life cycle design, life cycle assessment, reverse logistics, green supplier, green branding, and green marketing considering clean manufacturing and green supply chain management (GSCM) practices for the green apparel supply chain. The primary focus is on the description of clean manufacturing and GSCM practices. Finally, challenges and future research directions are revealed. So, the contribution of this paper may provide equal benefits for both researchers and practitioners.

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Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic

Cited by 73 publications

References 98 publications

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

Modeling the role of perceived green value and consumer innovativeness in green productsâ€™ consumption intention within the theory of planned behavior

Clean Manufacturing and Green Practices in the Apparel Supply Chain

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