Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption

Han, Heesup; Chen, Che; Lho, Linda Heejung; Kim, Hye‐Ran; Yu, Jongsik

doi:10.3390/su12219144

Cited by 17 publications

(16 citation statements)

References 51 publications

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“…Additionally, these factors also influence customer purchase intention [20,24]. Previous studies related to information systems have made us understand the way individuals adapt to new technologies [32][33][34][35]. A literature review on technology acceptance and mobile shopping suggests that a number of theories based on information systems and technology adoption, which are extended with other variables, are used to examine the adoption of mobile devices and their use in the purchase of products and services.…”

Section: Literature Reviewmentioning

confidence: 99%

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

et al. 2021

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Owing to the novelty and dynamism of mobile phone shopping behavior of adults within the context of contemporary social, technological, and market norms necessitated the need to study this phenomenon frequently. In the same league, there is a pressing need to empirically examine the mobile shopping behavior of young adults in Pakistan. This paper examines the factors influencing mobile phone shopping behavior within the context of young adults in Pakistan. First, a questionnaire-based survey consisting of a five-point Likert scale was conducted. A total of 416 respondents provided their complete responses. Then, we employed the structural equation modeling (SEM) model using AMOS 24 to empirically test the hypothesized model. The empirical results revealed that price and attractiveness positively influence mobile phone buying behavior among young adults in Pakistan. On the other hand, Service Encounter, Convenience, Avoidance of Core Service Failure, and Response have negative but statistically insignificant influences on mobile phone buying behavior in Pakistan. This finding revealed that the mobile shopping behavior of young Pakistani adults is predominantly influenced by the price of mobile phones and their attractiveness. Therefore, it is highly recommended that companies need to offer affordable mobile phone prices. Additionally, the attractiveness of the mobile phone needs to be maintained at competitive prices.

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Section: Literature Reviewmentioning

confidence: 99%

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

et al. 2021

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“…Hotels can also take into account their product life cycles in processing green products/ services. Hotels that focus on implementing green operations and material procurement are unique and become the choice for customers who care and are aware of the environment (Han et al, 2020). GSCM helps hotels to cut cost and waste so that it will boost hotel performance.…”

Section: Fig 2 the Results Of Testing The Hypothesesmentioning

confidence: 99%

“…Hotels can practice green purchasing in the procurement of environmentally friendly materials, or materials that have a long lifetime, reusable materials, and materials that produce less waste, eco-label materials and others (Tarigan et al, 2020;Xu et al, 2019). Then, green operations include reducing the consumption of electrical energy, water consumption, disposable products, the use of plastic products, food waste, and having a good sanitation system and the like (Han et al, 2020). In addition to this, green marketing can be done by conducting marketing mix activities that are environmentally friendly (Çankaya & Sezen, 2019).…”

Section: Green Supply Chain Management (Gscm)mentioning

confidence: 99%

“…Customers with environmental awareness are actively involved in environmental activities and always pay attention to the environment to become their habit. This type of hotel customers tends to pay attention to the application of green hotels, so they behave by carrying out activities related to saving electricity and water, reducing single-use hotel products, and using products repeatedly, especially hotel towels (Han et al, 2020). In hotel industries, employees can focus on activities related to environmentally friendly use of resources, including water resources, electricity resources, paper resources, hotel waste reduction, and equipment recycles.…”

Section: Hotel Performancementioning

confidence: 99%

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The effect of supply chain integration on hotel performance through green supply chain management

Tarigan¹,

Andreani²,

Basana³

2021

10.5267/j.msl

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Internal and external integration in hotel industries is essential to improve Green Supply Chain Management (GSCM) to maintain hotel performance and sustainability. This research is to examine the impact of internal and external integration on GSCM and hotel performance. It is quantitative research with judgmental sampling. Questionnaires were distributed to 72 hotel employees from 62 hotels of three-star hotels and above, who understand GSCM and hotel performance in East Java. But 66 questionnaires were returned, and only 62 questionnaires were valid for data analysis. Structural Equation Modelling (SEM) is used to analyze with the help of Java Web Start software. The results show that all six hypotheses are supported, internal integration with Use technology to significantly determine plans and coordination capable of external integration and GSCM. External integration with Sharing knowledge with partners and Collaborating in solving problems can improve GSCM significantly. Supply chain integration, which consists of internal integration and external integration, impacts hotel performance by reducing hotel waste and Efficient use of resources. GSCM in implementing Eco green, green procurement and product life cycle have a significant impact on improving hotel performance.

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“…In recent years, much research has highlighted the importance of brand image and its influence on consumer behavior [12,29,30]. For Ogilvy [31], the brand image is "an essential work criterion in the brand communication process, since it shows that what lasts over time, is not so much a certain message associated with a concrete product, but it is a concrete projection in consumer beliefs, which is its mental representation".…”

Section: The Green Imagementioning

confidence: 99%

The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective

2021

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The main objective of this research is to propose a hierarchy of effects model to study three antecedents of green brand image, such as trust, satisfaction and loyalty, and to examine the relationships between these variables. In this context, we investigated how these variables have been applied in the Spanish hotel management strategies for influencing consumer attitude and behavior. To test the proposed model empirically, personal surveys of 732 hotel customers were conducted in five Spanish cities using a structured questionnaire. A structural equations model was developed to test the research hypothesis. The main results indicate positive relationships between the green image and loyalty, the green image and satisfaction, the green image and trust. In addition, there are positive relationships between trust and loyalty, and finally between satisfaction and loyalty. From a practical point of view, hotel chains and their marketers must improve their green image through the correct design of activities, actions, and strategies to increase their clients’ trust, satisfaction, and loyalty. In addition, the hotel chains must design green communication campaigns through their own and paid media to ensure that customers talk about them, and as a result, be able to influence the attitude and behavior of their customers. The results of our research provide a better understanding of the relationships between the green image, trust, satisfaction, and loyalty, following the framework of the hierarchy of effects model. By complementing previous studies on green image creation, this study offers an assessment of how green marketing strategies in the hotel industry increase trust, loyalty, and customer satisfaction.

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Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption

Cited by 17 publications

References 51 publications

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

The effect of supply chain integration on hotel performance through green supply chain management

The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective

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