Green Entrepreneurial Intention of Mba Students: A Malaysian Study

Abstract

Green Entrepreneurship is an emerging phenomenon in business and academic field because it is an essential component in developing a green economy. Due to a lack of empirical study on green entrepreneurship, our current understanding of the factors that contributes to nurturing green entrepreneurial intention is limited. By employing Theory of Planned Behaviour, this study aims to explore the relationship between predictors of green entrepreneurial intention such as attitude, perceived behavioural control, subjective norms and educational support to green entrepreneurial intention (GEI). The study samples 175 individual MBA students in Malaysia. The study employs Partial Least Squares – SEM to predict GEI and evaluate the contribution of each predictor in the relationships. The model explains 76.1% the variance of Green Entrepreneurial Intention with strong predictive relevance (R2=0.761, Q2=0.537). From the structural model, the beta coefficient for Perceived Attitude is 0.392, Perceived Behavioural Control is 0.399, and Perceived Educational Support is 0.169. The results imply that perceived attitude and perceived behavioural control are the key intrinsic determinants whereas education plays an instrumental role as an extrinsic determinant to individual interest to become a green entrepreneur. The main theoretical implication of this study is confirming the applicability of the Theory of Planned Behaviour in explaining GEI with additional variable, Perceived Educational Support. Practically, this research provides education practitioner and policymakers with useful insight on cultivating GEI among MBA students, and directional indication on grooming future green entrepreneurs.

Impact of job insecurity during COVID-19 on green entrepreneurial intention of Pakistani entrepreneurs: a moderated mediation model

“…Passion is likely to predict an attitude towards entrepreneurship and cause individuals to engage in entrepreneurial behavior (Newman et al, 2021). Nordin (2020) has tested the theory of planned behavior to gauge the green entrepreneurial intentions of students in Malaysia. Shah et al (2021) conducted a study on green businesses in Pakistan and emphasized that green economic recovery is essential in post COVID era.…”

Intervensi Pemasaran Sosial Untuk Meningkatkan Niat Berwirausaha Hijau Di Kalangan Mahasiswa Di Bali

“…Hasil berbeda diperoleh pada penelitian Hamzah et al (2016) yang menunjukkan korelasi yang lemah dan tidak signifikan antara attitude toward behavior dengan niat berwirausaha mahasiswa di Kuala Lumpur Malaysia. Beberapa hasil penelitian lainnya menunjukkan bahwa attitude toward behavior berpengaruh positif dan signifikan terhadap niat berwirausaha hijau (Vuorio et al, 2017;Thelken & Jong, 2020;Chee & Nordin, 2020;Yasir et al, 2021;Peng et al, 2021). Hasil penelitian berbeda dari Sargani et al (2020) Doanh & Bernat (2019) yang menyatakan bahwa norma subjektif tidak berpengaruh terhadap niat berwirausaha pada mahasiswa di Vietnam.…”

“…Beberapa penelitian menunjukkan bahwa norma subjektif (subjective norm) berpengaruh positif dan signifikan terhadap niat berwirausaha hijau (Sargani et al, 2020;Londono et al, 2020;Yasir et al, 2021;Peng et al, 2021). Hasil penelitian lainnya menunjukkan hasil yang berbeda yaitu norma subjektif tidak berpengaruh terhadap niat berwirausaha hijau (Ranasinghe & Ajward, 2019;Chee & Nordin, 2020;Thelken & Jong, 2020). Inkonsistensi hasil penelitian ini menunjukkan adanya research gap pada pengaruh norma subjektif terhadap niat berwirausaha hijau.…”

“…Penelitian Adu et al Intervensi Pemasaran Sosial untuk Meningkatkan Niat Berwirausaha Hijau di Kalangan Mahasiswa di Bali, I Wayan Santika, Komang Agus Satria Pramudana, I Putu Agus Wenta Pharamadita, dan Ketut Wahyu Tamaja perilaku berpengaruh positif dan signifikan terhadap niat berwirausaha. Beberapa penelitian lainnya menunjukkan bahwa persepsi kontrol perilaku (perceived behavioral control) berpengaruh positif dan signifikan terhadap niat berwirausaha hijau (Qazi et al, 2020;Chee & Nordin, 2020;Thelken & Jong, 2020;Yasir et al, 2021;Peng et al, 2021). Hasil penelitian berbeda dari Sargani et al (2020) dan Soomro et al (2020) menunjukkan bahwa persepsi kontrol perilaku tidak berpengaruh terhadap niat berwirausaha hijau.…”

How External Environment and Altruistic Traits Drive Eco-Centric Entrepreneurial Intention Among Youth in the Post-COVID-19 Era?

“…Similarly, green entrepreneurship requires long-term initiatives that may be executed through delicate steps; in contrast, green intentions may be fostered initially, but their long-term impact can be seen over a considerable time ( Yi, 2020 ). The massive steps needed to increase green entrepreneurship can create a new target and promote behavioral patterns to spur on long-lasting entrepreneurship activities ( Wei and Nordin, 2020 ). Intention has been recognized as one of the basic factors to outline business contingencies and eventually influence them, and access concerning inspecting it, specifically from a green aspect ( Yasir et al, 2021 ).…”