Green “Eco-Label” or “Greenwashing”? Building Awareness About Environmental Claims of Marketers

Shahrin, Ruzanna; Quoquab, Farzana; Jamil, Rossilah; Mahadi, Nomahaza; Mohammad, Jihad; Salam, Zarina Abdul; Hussin, Nazimah

doi:10.1166/asl.2017.7713

Cited by 24 publications

(24 citation statements)

References 12 publications

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“…The increasing popularity of green products and services has led to development of greenwashing. Companies have started to promote “sustainability and green” as a misleading marketing tool in marketing messages and labelling strategies (Chen & Chang, ; Shahrin et al, ). In addition, firms argue that they produce green products by emphasizing one or more green attributes of their products (Shapley, ).…”

Section: Introductionmentioning

confidence: 99%

Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

Kahraman

Kazançoğlu

2019

Bus Strat Env

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In recent years there is a trend of consuming natural products for a sustainable and healthier life. Therefore, firms began aligning their strategy with sustainability by communication strategies that they produce natural products, which are better for health as well as the environmental sustainability. However, sometimes these claims may be deceptive. The purpose of this paper is to understand the consumers' purchasing intentions toward products claiming naturalness in their advertising and packaging strategies. This research also examined greenwashing perceptions and their potential roles in purchasing intentions. In‐depth face‐to‐face interviews carried out with 20 Turkish women regarding personal care products (local brand and international brand). The findings of the interviews revealed eight themes (perceived greenwashing, perceived green image, price perception, environmental concern, green trust, skepticism, perceived risk, and purchase intention). This study contributes to predict a framework from consumer viewpoint for identifying the themes related to greenwashing.

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Section: Introductionmentioning

confidence: 99%

Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

Kahraman

Kazançoğlu

2019

Bus Strat Env

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“…A direct relationship between trust in a supplier and the higher adoption rate was found (Arkesteijn & Oerlemans, 2005;Bhattacherjee, 2002). This relationship is especially significant in the context of green products (Diaz-Rainey & Ashton, 2011), because of the difficulty to evaluate environmental-friendly characteristics and the growing popularity of greenwashing, that is, the use of "sustainability and green" as marketing claims and strategies also when they are not applying sustainable practices (Kahraman & Kazanço glu, 2019;Shahrin et al, 2017). This activity became a problem when firms cannot attend the expectations created (Akturan, 2018), damaging the market as it can generate distrust on green alternatives (Chen, Lin, & Chang, 2014).…”

Section: Introductionmentioning

confidence: 99%

Sustainable development and consumption: The role of trust for switching towards green energy

et al. 2020

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This paper develops a model that helps to explain the switching behaviour of private consumers towards green electricity suppliers. It is built upon neo-institutional and neo-behavioural theories, including a series of antecedents of trust as reputation, perceived environmental impact, the propensity to trust and perceived risk. This model is applied through Structural Equation Modelling (SEM) to a sample of 787 German electricity consumers. Results demonstrate that trust has a direct influence on switching behaviour towards a green electricity supplier. Furthermore, reputation, perceived environmental impact, propensity to trust and perceived risk influence the switching behaviour of electricity suppliers through trust as mediating variable. It draws a co-habitation of neo-institutional and neo-behavioural theories in the construction of trust and the necessity to work on reducing consumers uncertainties.

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“…Currently, there are more than 450 ecolabels available for different products around the world, 50 of which are specific to fisheries and aquaculture (Barry et al 2012). Greenwashing, the marketing practice in which a company offers misleading claims to be environmentally conscious, devalues legitimate ecofriendly labels for consumers (Shahrin et al 2017). There is real concern that developing additional labeling schemes may have the unintended consequence of confusing consumers (Messer et al 2017), potentially making the experience of shopping responsibly an exhausting experience.…”

Section: A Path Forwardmentioning

confidence: 99%

Ecolabels can improve public perception and farm profits for shellfish aquaculture

Gray

Barbour

Campbell

et al. 2021

Aquacult. Environ. Interact.

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Ecolabels are increasingly being used to notify consumers that the labeled product imposes minimal harm to the environment or other natural resources. A growing number of studies have signaled that consumers respond to these labels, which can promote environmentally friendly production of consumable goods and incentivize growers to produce sustainably sourced goods. Shellfish are noticeably absent among these labeled products, but they are arguably the most sustainable source of animal protein. Additionally, while in the water, oysters and other shellfish provide numerous ecosystem services that improve environmental quality. We argue that shellfish aquaculture is uniquely positioned to take advantage of ecolabeling to improve public perception and steer consumers towards a highly sustainable source of animal protein. However, we also argue more research is needed to better understand how ecosystem services vary among different production modes of oyster aquaculture to ensure products are correctly labeled and inspire consumer confidence.

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Green “Eco-Label” or “Greenwashing”? Building Awareness About Environmental Claims of Marketers

Cited by 24 publications

References 12 publications

Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

Sustainable development and consumption: The role of trust for switching towards green energy

Ecolabels can improve public perception and farm profits for shellfish aquaculture

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