2022
DOI: 10.1371/journal.pone.0279421
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Green credit and market expansion strategy of high pollution enterprises—Evidence from China

Abstract: This paper uses the Difference-in-Differences method to test the impact of the promulgation of Green Credit Guidelines, a market-oriented environmental regulation, on the enterprise market expansion strategy, based on the panel data of Chinese A-share listed companies from 2008 to 2015. We find that the promulgation of Green Credit Guidelines significantly inhibited the market expansion strategy of high pollution enterprises. Two channels through which the Green Credit Guidelines affect the market expansion st… Show more

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Cited by 2 publications
(1 citation statement)
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“…Only when the ''win-win'' of the three can be achieved, can enterprises achieve game balance in green marketing activities, and can enterprises improve their green marketing VOLUME 11, 2023 performance [59], [60], [61]. Therefore, to build an enterprise green marketing performance evaluation system, on the basis of green marketing performance characteristics, we should focus on the performance of green marketing activities to enterprises, consumers and society [62], [63].…”
Section: Introductionmentioning
confidence: 99%
“…Only when the ''win-win'' of the three can be achieved, can enterprises achieve game balance in green marketing activities, and can enterprises improve their green marketing VOLUME 11, 2023 performance [59], [60], [61]. Therefore, to build an enterprise green marketing performance evaluation system, on the basis of green marketing performance characteristics, we should focus on the performance of green marketing activities to enterprises, consumers and society [62], [63].…”
Section: Introductionmentioning
confidence: 99%