Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior

Abstract

The 2015 Paris Agreement is the first historical global accord aiming to palliate global warming. Climate change has caused ecological, economic, and social disasters, among other things and has made not only nations review their environmental protection issues but also the consumers paying more attention to the environment and encouraging green oriented buying behaviors. This study targets Taiwan's consumers, and 649 valid questionnaires were recovered. Exploratory factor analysis was applied to extract the trait factors, whereas confirmatory factor analysis and structural equation modeling were used for the verification of the scale and structural model, respectively. The result shows that the consumers' environmental knowledge, environmental consciousness, and the social norms have had a positive effect on their environmental attitude, as do their environmental knowledge and the social norms to a sense of well‐being. Consumers purchasing intention and behavior are pointing towards green products. Therefore, companies need to respond to the consumers' demand and fulfill their social responsibility to release the green products so as to satisfy the consumers' needs.

Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers

“…Mental health value has often been examined in the recent tourism/business literature due to its criticality in influencing customer/employee behaviors (e.g., Ariza‐Montes et al, ; Cleary, Lees, & Sayers, ; Gascon et al, ; Hwang & Lee, ; Liang et al, ; Lin & Niu, ; Su & Swanson, ). Evidence in these studies revealed that patrons/workers often perceive mental health value when they are exposed to natural environment and green spaces, and that such mental health value elicits their positive decision/behavior for the place/company.…”

“…Researchers generally agree that individuals' mental health value plays a critical role in generating positive behaviors for a company/place/product (Ariza‐Montes et al, ; Cleary et al, ; Hwang & Lee, ; Hwang & Lyu, ; Lin & Niu, ; Su & Swanson, ). For instance, in the tourism business context, Hwang and Lee () investigated senior travelers' behaviors.…”

Understanding variation in the relationship between environmental management practices and firm performance across studies: A meta‐analytic review

“…This may lead to an increase in production efficiency, which would allow those firms to become more competitive in their respective markets (Dangelico, 2016;Iraldo, Testa, Melis, & Frey, 2011). Moreover, a growing number of consumers are interested in whether firms are taking actions in response to environmental issues and claim that they are willing to pay a higher price for products and services with green benefits (Lin & Niu, 2018). This suggests that growing market demand over time has provided firms with more opportunities to improve business performance from developing green products or services (Dangelico, 2016;Lozano & von Haartman, 2018;Tsai & Liao, 2017).…”

The environmental value and impact of the Maker movement—Insights from a cross‐case analysis of European maker initiatives

“…Consumers are aware of green issues like depleting natural resources, global warming, and pollution and consider them when making green products purchase decisions (Banytė, Brazionienė, & Gadeikienė, 2010;Schlegelmilch, Bohlen, & Diamantopoulos, 1996;Young, Hwang, McDonald, & Oates, 2010). Consumers purchasing intention and behaviour are pointing towards green products (Lin & Niu, 2018). Furthermore, it is clear that consumers already have greater demand at product-level sustainability information to help them make purchase decisions (Grunert, Hieke, & Wills, 2014;Marucheck, Greis, Mena, & Cai, 2011).…”